Portfolio Design Advice | 6 Photography Website Must-Haves That Will Make Clients Beg To Work With You
Portfolio Design Advice | Your portfolio website is the place to show off your best work and build your brand. Even if you have a physical portfolio, a website is pretty much a must-have these days. When done right, it will be a combination of business card, elevator pitch and samples of your work. It is the ultimate showcase of professionalism, skill and talent. How much time do you spend working on your portfolio? Be honest – does it showcase your best stuff?
Your portfolio is a reflection of your business. It’s a reflection of who you are as a professional photographer. To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. In order to appeal to the potential clients, your portfolio should be designed properly according to certain principles which will not only leave a great impression on your clients, but also ensure their smooth user experience.
Be Yourself | Portfolio Design Advice
Don’t copy someone else’s design just because you think it looks good. It’s crucial that your portfolio website shows off who you are and what you do: by setting up an original website you’ll help make sure that it comes to mind when people are searching for your services. If you’re not camera-shy, show a picture of yourself. This will give potential clients peace of mind by enabling them to see who they’re dealing with, and it adds an element of trust.
Show Your Best Work | Portfolio Design Advice
This is a photography portfolio website after all, so your portfolio will determine whether the website is interesting or not. People will want to see your best work to decide whether you’re good or not and for general interest, to see what you’ve been up to in the past. Your portfolio website is like a living CV: the content on it should be up-to-date and make it clear to people what you can do. It’s a vehicle for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.
Shout About Your Clients | Portfolio Design Advice
Another way of boosting your reputation and building your brand is to show off your previous clients. This tells potential new clients that you have been trusted to do important work before and shows you have a track record. If you have worked with a well-known company or brand, it’ll add more weight to your skills. Why should anyone just take your word for how talented you are? Direct testimonials from your clients act as reviews of your services and can be published on your portfolio. These testimonials add a level of trust, reassurance and authenticity, further proving your experience and ability to produce top quality work.
Make It Easy To Navigate | Portfolio Design Advice
People’s attention spans are short, which means your online portfolio has to load quickly and be easy to browse. Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Instead, go for something simple and elegant. If your visitors can’t get to your work examples easily or quickly be able to contact you, then it doesn’t really matter how great your pictures are: the visitor will potentially grow frustrated and try another photographer. Simplify and streamline the menu items, reduce and consolidate pages, and keep the navigation style simple rather than getting clever with it.
Make Yourself Available | Portfolio Design Advice
A potential client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to hire you.
Your contact information should be up to date and easy to find; don’t hide it in the footer. If your website doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Dedicate space on your homepage to telling people how they can reach you. Different people prefer different methods of contact, so supply a couple of ways that they can do so – make it easy for them.
Create Fresh Content | Portfolio Design Advice
Google loves fresh content, so a great way to improve the search ranking of your website is to keep it up-to-date through a blog. Always keep your posts relevant and linked to what it is you do, as that’s why people are visiting your portfolio website to begin with. However, a blog has to add something to your website – otherwise forget about it. No clutter.