Portfolio Design Made Simple | How To Design A Portfolio Website That Gets You Hired: Vital Elements Of A Good Photography Portfolio
Portfolio Design Made Simple | It doesn’t matter how many raving references you have or how impressive your education is, no one’s going to be interested in your services unless they can see what you can actually do. A portfolio website is the easiest and fastest way to showcase your work; these days, actually, it’s even expected! In the same way that a logo represents a brand, your portfolio represents the style of your photography. If you get it right, you can have clients forever. However, if you are not staying on top of design trends and continually working on your portfolio, you will find yourself behind times and will lose business because of it.
Back before the internet, photographers had to put together physical, printed portfolios and hope to get a meeting so SOMEONE would view their work. Nowadays, ANYONE with an Internet-enabled device can view your work. In other words, your website is your virtual storefront. Not only is it a powerful way to get more clients, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already know. So, in addition to stunning pictures, what features are found in successful photography websites?
What Is A Portfolio Website? | Portfolio Design Made Simple
Let’s get the ball rolling by defining what a portfolio website actually is. At its most basic form, a portfolio website provides a potential client with important information about an individual or a business and presents a showcase of their work. Having said that; if people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. Your pictures are supposed to be the star of the show, so don’t clutter the portfolio up with useless design elements.
Showcase The Best Examples Of Your Work | Portfolio Design Made Simple
Don’t show 100 examples, show 10. Focus on a few good examples (your best work) rather than a scattershot approach. Show the type of work you want to do more of. Too many pictures in your portfolio can affect load times, and provide the visitor with too many options. It can make your portfolio feel like it is dragging on and on. Picture your ideal client and set up a portfolio that will knock their proverbial socks off.
Simplify Navigation | Portfolio Design Made Simple
Try to look at your portfolio as a potential client would. Your content should be really easy to access and browse without any confusing or distracting buttons, pop-ups, shiny banner or even complex navigation bar that is difficult to understood at once. Don’t turn your portfolio into a game of mystery. Make sure that categories, sections, labels, and navigation makes sense to everyone. The easier your portfolio is for your client to navigate and get around, the happier they will be. The happier they are using your website, the more positive feelings they will produce while going through your work.
SEO, SEO, SEO | Portfolio Design Made Simple
Photographers oftentimes set up beautiful websites and then sit around hoping that clients will come rushing in. However, they forget that they need SEO (search engine optimization). How is anyone supposed to hire you, if they can’t find you in a search? The SEO basics are easy to get to grips with. SEO is essentially matching keywords you’re using in your content to the keywords that your potential clients are typing into search engines. Take control of your SEO, and include search engine friendly URLs, crawl-able content, and unique meta tags. These features will drive visitors to specific places on your website and build links to more than just your homepage.
Ditch The Flash Intro | Portfolio Design Made Simple
Yes, so that whizzy intro page on your portfolio website looks amazing. But web users have notoriously short attention spans. If a website doesn’t load quickly, they’ll abandon it. Unfortunately, Flash takes a long time to load, it is not search engine friendly, some devices don’t even display it, and they often look overdone. So, get rid of the Flash intro.
Don’t Separate Your Blog And Website | Portfolio Design Made Simple
Nine out of ten photographers register two domain names, one for the website and one for the blog. This is a silly mistake. All you will be doing is splitting your work for no reason, taking away search engine ranking, and making it confusing for the clients. When ranking websites, Google and other search engines factor in the last time that your website’s content was updated and rank them accordingly. A daily, or even weekly blog post let’s search engines know that you’re keeping your content relevant and up-to-date.