Portfolio Design | Is Your Website Killing Your Business? 5 Ways To Create An Outstanding Photography Portfolio
Portfolio Design | Google tells us that there are almost one million photography portfolios on the internet right now. This is bad news for you. The good news is that most of these websites suck. Much like fashion, web design is constantly evolving and changing with trends and fads coming and going. When it comes to designing a website that will leave a professional impression, you will always do well to keep everything up to date and on trend. Yet, photographers keep making the same mistakes over and over again, never getting the best out of their online portfolios.
In the age of digital photography, almost anyone can be considered a photographer, as long as they have an index finger capable of pressing the shutter button. And let’s face it, out of 100 frames, one has to come out half decent, even without any knowledge of photography whatsoever. Professional and amateur photographers compete in an exhausting race of making a flashier website in order to stand out, forgetting the simple fact that it’s not the pretty flash intro, or the intricate background illustration that will get them new clients. This post will show you how you can fix some of the common mistakes, and get ahead of your competition. Let’s dive right in!
Consider Your Target Demographic | Portfolio Design
Your portfolio has to appeal to your target audience, whether it is a couple looking for a wedding photographer, or an agency looking for a commercial shoot. Your main goal should be to connect with the client right away – this is accomplished with branding and the overall look and style of the website, and the portraits that are carefully chosen to make the best impression. Remember, you will design a wedding photography website quite differently than a wildlife portfolio. The biggest question here is what you want to achieve with your website. If your portfolio conveys the wrong message, you won’t get any of the clients you want.
Only Use High Resolution Images | Portfolio Design
When a potential client goes to your view your portfolio, they want to see high resolution, professional looking images. So give them that! Some photographers are reluctant to upload high quality images to their portfolio, because they think it increases the chances of copyright infringement. Forget about this! You should choose a few of your absolute best images and featuring them BIG. You are a photographer, so you want your work to be at the forefront of your potential clients’ minds, and this is an extremely effective way to do it.
Flash Is For Portraits, Not For Websites | Portfolio Design
Adobe Flash is a tool that some website developers use to build websites. However, Flash takes a long time to load, can’t be search engine optimized, some computers can’t display it, and they often look overdone. If your pictures need flash animations to make them look good, you should probably spend more time on picking the images for your portfolio. A photography website should be interesting by its visual content, not with pointless animations.
Make The Navigation Easy | Portfolio Design
When it comes to designing a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website dead simple to use. If your portfolio is too hard to navigate, your visitors will be easily get turned off, and it will spark more negative feelings towards your work. Rethink your navigation, make it as easy and natural as possible to use.
Make It Easy For Your Users To Contact You | Portfolio Design
Regardless of how good your work is, if your visitor can’t reach you, you’re not getting any work. You must have a dedicated contact page with at least an e-mail address and a phone number, but the more information the better. Clients will book photographers they can trust – they want to know that you are for real and not just stealing someone else’s images and passing them off as your own. Listing your contact information will help the feel safer. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.