Portfolio Ideas | Self-Promotion At Its Best: The Complete Portfolio Guide For Photographers And Designers
Portfolio Ideas | When you work in the creative industries, an online portfolio is a vitally important tool for marketing your work to potential clients or employers. The world has gone digital and everything in it automatically follows. As the Internet becomes a viable option for job seekers, traditional job seeking has become archaic. You’ll want to make sure you show off your best work and present yourself as professionally as possible, and for that, you need a website. This can take a lot of time and effort to perfect, but it’s well worth the investment.
Planning and setting up your online portfolio can be difficult, especially if you’re just starting out. However, there are a number of simple and straightforward steps you can take to build a portfolio that showcases your skills, helps you create your identity as an artist, and leaves a favorable impression on potential clients. Here are our top tips to get you on the right path to designing an online portfolio and securing those potential gigs.
Less Is More | Portfolio Ideas
First impressions count and your website is the very first thing you’re going to be judged on. How you present your work is just as crucial as the work itself, if not more. When building a portfolio, you want a website that is straightforward. You want your content to be the focal point, rather than a distracting design. A simple portfolio website communicates its messages clearly and effectively to your potential clients. It not only enables the clients to get the idea easily on what the portfolio is going to showcase, but also get to know or view your works without too much confusion.
Show Off Your Work | Portfolio Ideas
In other professions, people use their resumes to apply for potential jobs. However, as a photographer, or even a designer, your portfolio will act as the resume and will showcase the best examples of your work. It will give potential clients a deeper look into your particular forte and expertise. Make sure you showcase only the projects that you are really proud of, and that look the best. Remember, it’s always better to have a portfolio of a few projects that are breathtaking than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest project.
Make It Easy To Contact You | Portfolio Ideas
Include a contact form and a plain text email address before anything else. Explain what kind of information potential clients have to provide to get the fastest response. It’s a fact that by including your contact into your portfolio website, you will be increasing the chances of getting work from the potential clients. To make their life even easier, it is better to put your contact information on every page, be it on page headers or footers, so that your potential clients can access the contact easily without going here and there. Include social networking profiles only if they’re professional.
Simplify The Navigation | Portfolio Ideas
People’s attention spans are short, which is why your online portfolio has to be quick and easy to browse. Complex navigation may confuse the potential clients and even irritate them so much they might end up abandoning your website altogether. That said, you should make your portfolio works like what the average Internet users expect to be intuitive and convenient. Simply put, make your portfolio super easy to navigate. Simplify and streamline the menu items, reduce page bloat and consolidate pages, and keep the navigation style simple and consistent throughout your website rather than getting clever with it.
Include A Blog | Portfolio Ideas
A regularly updated blog is what keeps people coming back. It may seem a pain to have to find something new to blog about every day, but in the long run you’ll thank yourself. Blog about your area of expertise; show you know what you’re talking about. It will help promote you and prevent your website from lying static. Of course, blogging is also great for SEO. Every time you add fresh content to your website, it’s like you’re saying “Hey Google! Get your crawler bots over here love, and see what’s new!”
Add A Personal Touch | Portfolio Ideas
While your instructional design portfolio should always be professional and polished, you’ll also want to include personal touches throughout. Including a short biography in your online portfolio will enable employers or clients to get a better idea of your character, personality, talents, skills, and past experiences. As a creative person, you surely have your own unique perspective on your industry and the creative world. Frame your bio with your own creative focus or mission statement.