Portfolio Site Design Tips | Give Your Photographs The Stage They Deserve! How To Create A Killer Portfolio Website
Portfolio Site Design Tips | If you’re a photographer, an artist, or a designer, chances are you need to showcase your work online. Even if you have a physical portfolio, a website is no longer optional nowadays. And while there are websites out there that will host your portfolio for you, their solutions are often not quite what you were looking for, or what your work deserves. The presentation of your work is one of the most critical factors of your success in the photography industry. Even if your work is absolutely stunning, it won’t speak for itself if the presentation isn’t just as strong.
How much time do you spend working on your portfolio? Be honest – does it showcase your best stuff? Keep in mind that, to a potential client, you as a professional photographer are often only as good as your weakest picture. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. However, if you are not a professional web designer, you may not be familiar with the best way to lay out your portfolio website, or the latest design trends. Here are some top tips to help you along the way.
Tell A Story | Portfolio Site Design Tips
Every piece of work you choose to include in your portfolio should tell a story, either visually or with words. Websites are a communication medium, so your visitors want to see work that really says something. You want people to feel that your website layout is truly your own and that it conveys your own style. It’s all about you. Let people see the man or woman behind the camera and the website. Share your background, where you came from, how many years you’ve been in the industry, etc. The more details you give, the better your potential clients can form a bond and build trust with you.
Edit Yourself | Portfolio Site Design Tips
At first, it might seem like you want to showcase every picture you’ve ever taken so that you can showcase your breadth of skill. This is usually a mistake; less is more. Instead, it’s better to compile a stunning mix of your best work. Showcase only the projects that you are really proud of, that look the best, and that you want to do more of in the future. Your portfolio website is like a living CV: it’s a mechanism for demonstrating your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.
Keep It Fresh | Portfolio Site Design Tips
Building an effective portfolio is like gardening. Every so often you need to prune and selectively remove pieces that are no longer representative of your best work. You also have to make sure you plant the seeds for new work and look for chances to expand your portfolio. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!
Make Yourself Available | Portfolio Site Design Tips
What’s the ultimate point of making a portfolio? To get clients – and get paid. The simpler you make it for a a potential client to be able to reach you, the better the chance you’ll end up getting his or her work – and get paid. If your portfolio doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Dedicate space on your homepage to telling people how they can contact you. Include a dedicated contact page that has all of your relevant details, including your social media links. A contact form where people can leave details about their project needs might also be relevant, depending on your specific industry.
Be Sure To Provide Ease At Use | Portfolio Site Design Tips
This rule elaborates more about the friendliness of content access, or so-called user friendliness. Try to look at your portfolio as a client would look at it. People’s attention spans are extremely limited, so your online portfolio needs to be quick and easy to browse. Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Instead, go for something simple and elegant. Simplify and streamline the menu items, reduce and consolidate pages, and keep the navigation style simple rather than getting clever with it.