Portfolio Website Design Advice | 6 Key Components Of An Effective Photography Website
Portfolio Website Design Advice | Even the best product can’t sell itself, and the photography services you’re providing are no exception. If you’re trying to spread the word about your business, you’ll need to make sure you come up with a solid marketing plan. And diverse as they might be, all marketing plans include setting up a website: even a brick and mortar store will reap many benefits of a professionally designed website that showcases the inventory and displays all the important contact details in this digital day and age.
Photography websites are slightly different than your typical website, though. With a normal website, there is usually a consistent structure, which includes a header, a navigation menu, sometimes a sidebar, and usually a footer. However, when showcasing photography, the more creative you can be, while still focusing on the usability and functionality of your portfolio website, the more attention you’ll get. However, there are still some things you’ll need to take care of to ensure effectiveness! Read on to find out more.
Showcase Your Best Work | Portfolio Website Design Advice
This is a photography portfolio website after all, which means that one of its main goals is to showcase your work. However, don’t get carried away and drop pretty much every picture you ever took in your portfolio and call it a day. This is not a cloud storage, so you’ll want to go through all of your work and pick only the best examples that showcase not only your talent and skills, but also your creative vision and your area of specialization. If you’re trying to break into high-fashion industry, having a website filled with newborn pictures won’t do you much good.
Include Contact Information | Portfolio Website Design Advice
The second most important goal of your website is to boost your business and grow your client base. A potential client has found your website and they went through all of your work. Now they want to hire you! To make the process as easy as possible, you’ll want to feature your contact details on every page throughout your website. Whether it’s in the footer or the header, you want your potential clients to be able to find your contact information the moment they decide to pick up the phone and schedule a session.
In addition to the most important contact details in the footer or the header of each page, such as your email address and phone number, you’ll also want to consider setting up a separate contact page with a contact form your visitors can use to contact you without ever leaving your website. Another great thing about contact forms is that you can determine required fields and information potential clients need to provide you with, which will make the message that much effective.
Simplify Navigation | Portfolio Website Design Advice
The last place where you want to showcase your creativity is the navigation bar. People are used to seeing the navigation bar at the top of each page, so give them that! Don’t make it hard for your potential clients to get from a point A to a point B – instead, simplify the navigation so they can focus on your pictures instead of wasting their time trying to figure out how to navigate your portfolio. Include only links to the most important pages, and you can tuck away the links to less important pages in the sidebar or a secondary navigation bar.
Less Is More | Portfolio Website Design Advice
Your work should take the center stage, not the design of your website, which is why you’ll want to keep it simple. A cluttered design will only detract from your message and frustrate your visitors. To ensure simplicity, you’ll want to limit your selection of colors and fonts, and use them consistently throughout the website. For example, having a color scheme that consists of 2-3 colors and a call-to-action color is more than enough. Any more, and your website will start looking cluttered. Same goes for fonts as well: the human eye finds it difficult to scan multiple fonts at once, which is why you’ll want to limit the selection to ensure readability.
Show Some Personality | Portfolio Website Design Advice
You’d be surprised how many photographers overlook the importance of the About page. Think about it – photographers hold a great deal of trust and you want your clients to feel comfortable doing business with you. Having a well-thought-out About page can help your visitors get a better idea what you’re like in person and a feeling like they already know you long before they actually meet you. So, leave out the corporate mumbo-jumbo and let your personality shine through!
Tell Your Visitors What You Can Do For Them | Portfolio Website Design Advice
Your job is to make it obvious to your potential clients what you can do for them and why they should get it from you! In addition to showcasing only the pictures that represent your area of specialization, you’ll also want to set up a page that lists all the services you’re providing and the pricing packages your potential clients can choose from. This way, they’ll have a much better idea what to expect when working with you, as well as what your prices are like, which will save you tons of headache down the road.