Portfolio Website Design Explained | 6 Rules Of Designing A Professional Photography Website That Gets You Hired
Portfolio Website Design Explained | You are a brand, and your name is a brand name. However, no one is ever going to know about your brand unless you get it out there; and whether you’re a wedding, portrait, or stock photographer, a web designer, developer, or any other type of creative, then it’s vitally important that you set up a portfolio website. There’s nothing more important to your career than showcasing your best work in an appealing, professional and accessible way.
To a potential client, you as a photographer are often only as good as your portfolio. They’re checking your work out for the very first time, and if you don’t impress them enough, you just won’t get their work. The more time and effort you invest in an effective and appealing design, the higher are your chances for getting better account balance at the end of the month. So how can you make sure your portfolio is better than the portfolios of other photographers in your niche?
Have A Clear Logo And Tagline | Portfolio Website Design Explained
Let’s cover the basics first. Your logo is the face of your brand; your tagline is who you are. In our short-attention-span internet age, you have to be able to grab attention of your visitors and answer the question “why?” very quickly. In the Western world, we read from left to right, top to bottom, so it only makes sense to put your logo and tagline in the top left of your website so that visitors can immediately identify who owns the website. And remember, your tagline should be concise and snappy, summarizing what you do.
Choose Quality Over Quantity | Portfolio Website Design Explained
It might sound obvious, but simply putting together a gallery of all the pictures you ever took won’t help potential clients see what exactly you can do for them. Showcase only the best of your work, the projects in which you are 100% sure, and that represent the direction in which you want to go as an artist. People have short attention spans, particularly online, so show your best first – don’t make your potential clients dig through tons of projects to find it. Remember, it’s always better to have a portfolio of a few projects that are amazing than dozens of projects where some of them are just OK.
Keep It Simple | Portfolio Website Design Explained
Unless you really want to express your brand identity, it’s best to keep the design minimal. Think about it – your website is like an art gallery; you don’t want the showroom to get more attention than the actual artwork, right? Simplicity in the interface and visual design of your website will push your work to the surface, where it deserves to be. The more you try to do in your portfolio the more chances there are for things to go wrong.
Use Consistent Navigation | Portfolio Website Design Explained
Creative people often have an urge to stand out as unique, which is what makes them successful. However, the last place to follow this urge is in your website’s navigation. This is not where much creativity is expected, but logic is a must. Keep the navigation in your portfolio simple and easy to use, so your potential clients can quickly find your work and contact details. It’s a matter of numbers. If a lot of people coming to see your portfolio have difficulty navigating through it, your portfolio will fail to achieve its goals.
Personalize Your “About” Page To Tell Your Story, Not Just List Your Past Jobs | Portfolio Website Design Explained
Since a potential client won’t initially meet you in person, add some info about yourself. After all, business is personal – it’s done between people, and the relationships can be just as much about your character as your skills. Remember, a photographer holds a great deal of trust. Share your background, where you came from, how many years you’ve been in the business, etc. The more details you give, the better your potential clients can form a bond and build trust with you.
Make It Easy For Potential Clients To Contact You | Portfolio Website Design Explained
This is one of the most important elements of a portfolio website but is often hidden or even overlooked. A potential client has seen your work, is impressed with it and can see who you are. Now they want to hire you. The easier you make it for a potential client to contact you, the better the chance you’ll end up getting his or her work – and get paid. Your contact information should be obvious and easy to access; don’t hide it in the footer. Let people know they can contact you for a quote or a chat.