Portfolio Website Design Guide | Design A Winning Photography Website That Instantly Turns Visitors Into Clients!
Portfolio Website Design Guide | Say what you will, but setting up a photography portfolio website is still important, even in 2015 – the day and age of social networks, apps and all other great online trends. If you’re launching a photography business, no matter what niche you specialize in, sooner or later you will need a portfolio website to showcase your work. Why is it so important to set up a portfolio? The thing is, most clients only believe what they see, and your portfolio website is the ideal place to showcase your talents, skills, style, and personality.
There are a number of things that a well-designed portfolio can do for you: it helps you showcase your work online, attracts new clients and builds a strong and wide online presence for your brand. Most of the time the photography portfolios are heavily reduced to a bare showcase – which can be the homepage, a contact page, and perhaps an About page. It may sound simple, but there are still many things you need to keep in mind in order to be able to design a website that’s actually effective. What are the most vital things to consider when showcasing your work? What elements will help you turn web traffic into assignments?
Getting Praise For Website Design? Think Again | Portfolio Website Design Guide
There’s nothing inherently wrong with having a website design that gets a lot of compliments… if you’re a graphic designer. But you’re not; you’re a professional photographer and that’s what your website should convey. Your pictures are supposed to be the center of attention, so don’t clutter up your website with useless design elements. If people notice the design of a website over the photography it contains, that’s a huge problem. So, forget complex Flash animations and other gimmicks. Keep it simple and clean, let your work speak for itself, keep the number of buttons at a bare minimum, and, if possible, add an option that hides them when they’re not being used.
Mobile Is King | Portfolio Website Design Guide
According to a recent survey, 57% of internet users say they wouldn’t recommend a business with a badly designed mobile website, and 40% have turned to a competitor after having a bad mobile experience. Those numbers will definitely continue to grow each and every year as more people stop forgiving businesses that don’t provide a great mobile user experience. Everyone is using mobile devices, so make sure your website offers a user-friendly mobile experience for your visitors. Don’t clutter your mobile layouts with features your visitors don’t need, and just keep it simple and fast.
Showcase Only The Best Examples Of Your Work | Portfolio Website Design Guide
Although you may have a large collection of pictures you want to include in your portfolio, try to limit your selection to the strongest ones. Too many pictures in your portfolio can affect load times, and overwhelm the visitor with too many options. It can make your portfolio feel like it is dragging on and on. Is is also a good idea to organize your pictures. Even if you select your best work, some of your pictures simply have to stand out. Place them first and leave the other ones for the second page.
Make Your Website Easy To Navigate | Portfolio Website Design Guide
Make the navigation easy so people can concentrate on the photography without being distracted by trying to figure out how to use the website. Within a few seconds, a your potential client should be able to find a portfolio, information about you (your location, what you like to shoot, social links, and so on), and contact you in less than a minute, so make sure you place the navigation bar in a prominent place on each page. Also, consider using a slider with thumbnails to enable your visitors to choose which pictures they want to see in a larger format.
Search Engine Optimization Is Vital | Portfolio Website Design Guide
SEO (Search Engine Optimization) is a vitally important part of a modern website design. But it’s not rocket science. So if you haven’t optimized your portfolio website, or think you aren’t doing it the right way, it’s never too late to start right. The best tip for boosting your photography website’s SEO is to add Alt and Title tags to EACH PICTURE you upload! These tags are meta tags that you can add to a picture so Google knows what the picture is about.