Portfolio Website Design Ideas | Dos and Don’ts Of A Photography Portfolio Website That Gets You Hired
Portfolio Website Design Ideas | Back before the internet, photographers had to create physical, printed portfolios and hope to get a chance to show their work to their potential clients. These days EVERYONE can see your work, which makes your website your virtual storefront. Not only is it an effective way to grow your client base, but it’s a really cheap photography marketing tool that you can control completely, from the overall look and feel to the actual content. If done right, your website will grab your visitor’s attention from the moment they land there and get them to buy your images or contact you for a job.
But how do you know if your portfolio website is doing everything it can to get you clients and seal the deal? How much business are you losing from silly mistakes? How your website is organized, what colors, fonts and images you use (or don’t use) can be the critical difference between low bounce rates which can lead to high conversion and high abandonment resulting in low sales. You’d be surprised how many photographers keep making the same mistakes over and over again, never getting the best out of their websites. This post will show you what these deadly mistakes are and how you can avoid them in order to get ahead of your competition.
Showcase Only Your Best Work | Portfolio Website Design Ideas
They say a picture is worth a thousand words. This definitely holds true when it comes to an artist’s website. Whether you are an illustrator, painter, or photographer, keeping imagery front and center is absolutely vital for the success of your website. There are millions of photographers out there eager to take your clients, so spare none. Your portfolio should be nicest, best, and most complete part of your website. Set up a gallery that showcases the best examples of what you do and keep it updated with fresh new pictures as you take them. Choose pictures that really show that you love what you do, and show the full breadth of your abilities, whether it’s lighting, posing, serendipity, or emotion.
Let Your Work Take The Center Stage | Portfolio Website Design Ideas
Your stunning pictures may speak for themselves, but if your portfolio website is a hot mess, your visitors will get distracted and the message will still get lost. After all, when you have house guests, don’t you clean up? Extend the same courtesy to your online space! This means all your great content has to be presented in the right way to be effective. Leave enough space between your paragraphs and pictures so your potential client has space to breathe and is more able to absorb all of the features your website and business have to offer. Controlling white space will greatly improve user experience, keeping your visitors coming back for more and boosting conversions.
Make The Navigation Easy | Portfolio Website Design Ideas
When it comes to setting up a navigation bar for your website with links to the different pages, try not to get too creative! Make the website dead simple to use. That means a clear and thoughtful navigation bar that lets visitors effortlessly access your image galleries, about page, blog, and any other information they might be looking for. Make the navigation easy so people can focus on the photography without being distracted by trying to figure out how to use the website.
Make Your Contact Information Easy To Find | Portfolio Website Design Ideas
It sounds obvious, but accessible contact information is vital for boosting conversion, and is something that many photographers overlook. If you forget to include your contact information (or hide it several clicks away from the homepage), would you expect your potential clients to spend more than a few moments hunting for it before they give up? Chances are you don’t even have that long before they move on. You should have your information included in an easy-to-find place on your website – whether that’s a standard contact form or your direct email in the footer of every page.
Keep The Contrast High | Portfolio Website Design Ideas
Depending on the style of photography, images usually look a lot better when viewed on a dark background. This is typically because there is more contrast than when viewing against white. Contrast helps bring out the colors, which in turn, makes the image appear more vivid and stunning. While photography looks great on black or dark backgrounds, but white text on a dark background is tough to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.