Portfolio Website Design Secrets | 6 Steps To The Perfect Photography Portfolio Website
Portfolio Website Design Secrets | Dreaming about a career of a professional photographer? With the right tips, enough practice, skills, network, and a portfolio website, you can make your dream come true. If you want to work as a photographer, you need a portfolio – and a portfolio website is the easiest and quickest way to showcase your work. Even if you have a printed portfolio, a website is pretty much expected nowadays in addition.
In addition to stunning pictures, what features are found in successful portfolio websites? What are the most important things to consider when presenting best examples of your work? What elements will help you turn visits into assignments? Gone are the days when you could set up a website and let it sit idle for a few years. You are marketing to the millennial generation now, a generation that has grown up with the internet, mobile devices and social media. Is your website ready to cater to them?
Consider Your Target Demographic | Portfolio Website Design Secrets
Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t attract any of the clients you want. Also, if your portfolio is presented in an organized and easy to navigate way focusing on one particular niche, chances are, potential clients will appreciate the level of professionalism that went into putting your photography website together.
Narrow Down Your Choices of Images | Portfolio Website Design Secrets
Although you may have a large collection of images you would love to share with you visitors, try to limit the selection to the best pieces. Too many pictures in your portfolio can negatively affect load times, and overwhelm the viewer with too many options. It can make your portfolio feel like it is dragging on and on. So, don’t grab everything you’ve ever created; instead, set aside time to go through all of your pieces, exclude anything you’re not proud of or don’t think is your best work.
Flash Is For Portraits, Not For Websites | Portfolio Website Design Secrets
Adobe Flash is a tool that some website developers use to set up websites. However, Flash takes a long time to load, does not play well with search engines, some devices can’t even display it, and they often look overdone. In most cases, Flash content does not get indexed by search engines because search bots are essentially trying to read content from an image. It’s even been hypothesized that having an entire Flash web site can hurt your rankings as the search engine considers your website to be keywords with no content.
Make Yourself Available | Portfolio Website Design Secrets
If your portfolio doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Devote space on your homepage to telling people how they can contact you. Whether it’s a separate contact page, a phone number on every page, or an email address in the footer, accessing your contact information should be a breeze for your visitors. Remember that different people prefer different methods of contact, though, so include a couple of ways that they can do so – make it easy for them.
Be Yourself | Portfolio Website Design Secrets
Don’t copy someone else’s portfolio design just because you think it looks good. It’s vitally important that your portfolio website shows off who you are and what you do: by setting up an original website you’ll help ensure that it comes to mind when people are searching for your services. Personalize your “About” page to tell your story, not just list your past jobs.
Keep Your Portfolio Fresh | Portfolio Website Design Secrets
Keep in mind that your work doesn’t end with just setting up a killer portfolio. You’ll also want to regularly update it. Web users are used to seeing new content each and every time they visit a website. We’ve grown out of seeing the same old stuff on every visit. This is the same for your photography portfolio, with a little less emphasis on how often you should be updating. At the end of the day, the best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!