Portfolio Website Design | 6 Ultimate Tips for Creating That Killer Portfolio Website
Portfolio Website Design | Whether physical or online, your portfolio is your career calling card. While any other business has to settle for stock images, or hire a professional to get good visuals for a website, photographers have at least that aspect of the site taken care of already. However, which other important things should you consider when presenting your best work, in addition to stellar images?
With so many portfolios online, it’s often hard to stand out from the sea of competition. It takes a creative design to catch the visitor’s attention long enough for them to enjoy sifting through your best work. To get some insight on what works (and what doesn’t!) when it comes to showcasing your work online, we made a list of six important “secrets” to successful portfolios. Does your photography portfolio hit each of these points? If not, why not?
Consider your target demographic | Portfolio Website Design
If you want to do weddings, your portfolio should contain portraits of couples, groups, wedding events like throwing the bouquet, and still-life shots including flowers, rings, and invitations. If you want to work for an environmental organization, you’ll need images of landscapes, activities such as clean-up days, or close-ups of special plants or animals found in their area.
Your portfolio needs to reflect your target demographic, whether it is a couple looking for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t attract any of the clients you want.
Use eye-catching images | Portfolio Website Design
Take the time to look at all of your work, and carefully choose the right images for your portfolio. Always showcase the type of work you want to be doing in the future. Display only the images that you are really proud of, and that look the best. Although you may have a large collection of images you wish to share in your portfolio, try to limit your selection only to the best pieces. Too many images in your portfolio can increase load times, and confuse the visitor with too many options.
Keep the website design simple, and let the work take center stage | Portfolio Website Design
If people are constantly praising the design of your portfolio website, then you are probably doing something wrong. Your images are supposed to be the star of the show, so don’t clutter it up with useless design elements. It’s a question of creating the visual environment you need to showcase your work most effectively. Simplicity in visual design of your website will push your work to the surface, where it should be.
Make it easy for your potential clients to contact you | Portfolio Website Design
It doesn’t matter how good your work is, if your potential client can’t reach you, you’re not getting any work. The goal of your portfolio is to land you new projects, so make sure a potential client knows how to contact you. The easiest way is to enlist your contact details on every page in your website — including your portfolio.
Make sharing easy | Portfolio Website Design
When viewers come to your website, you want to make it easy for them to share your work with others – which means every image on your website should have it’s own link. Including buttons to share your work on social media platforms such as Twitter, Facebook, or Google+ can help bring more exposure to your website. Promote your work on social websites whenever you add new projects to draw attention to fresh work, as well as your overall portfolio.
Keep your portfolio fresh | Portfolio Website Design
Keep in mind that your work doesn’t end with designing a killer portfolio. You’ll also want to regularly update it. Think of your online portfolio as a dynamic work in progress and get into the habit of updating it on a regular basis, at least once or twice a year. Simply put, as you grow and progress, so should your portfolio.