Portfolio Website Guide | Design A Photography Website That Gets You Hired: Innovative Ideas For Showcasing Your Work
Portfolio Website Guide | Anyone can be called a photographer these days. With smartphones having great cameras and with all sorts of social media networks focusing on sharing images, the web is drowning in sepia-filtered images of food and silly cats. One of the first things you have to take care of when starting a photography business if you want to stand out from the crowd is setting up a website that shows off the best of your work and gives your potential clients the information they need to hire you.
Marketing a photography business requires a visual media, one that not only lives up to the aesthetic appeal of the imagery, but also provides the functionality to help photographers succeed. In today’s world, that means a website — an appealing, easy to use, secure, professional website. As the saying goes, your first impression is often your last, which is why setting up an outstanding portfolio website should be one of your top priorities. And remember, a photography website will help showcase your work. A great photography website will help sell your services.
Make Your Work The Star Of The Show | Portfolio Website Guide
A great photography website usually means an appealing website that provides a memorable browsing experience, but one that stays fairly simple in the design. This will put your work front and center, and let the pictures themselves to do the talking. Minimal branding and colors are typically best. Remember: content, content, and content. That’s the only thing that will make you stand out online. Like a good frame and matting, a great photography website complements the pictures displayed rather than detracting from them. Even if you have a lot of content on your website, you should try to organize it in a simple, digestible way that doesn’t confuse visitors and tempt them to abandon your website altogether.
Merge Your Blog With Your Website | Portfolio Website Guide
Just because it’s a website dedicated to photography, it doesn’t mean you have to use it only to post pictures. A blog is one of the biggest assets any website can have with the additional keywords for which you can rank, plus the regular amount of content you can publish that will keep your visitors coming back for more. If you decide to include a blog, give it a white background. While photography looks best on black or gray backgrounds, white text on a dark background is difficult to read. If you’re going to include a blog with lots of text, make sure you put the text on a light background to make it easier to read.
Make It Easy To Contact You | Portfolio Website Guide
You’ve worked hard to get visitors to your website, so make sure you’re making it easy for them to contact you! Think about it: If someone stumbles upon your website and wants to talk with you, how would they do it? If you forget to include your contact information (or hide it several clicks deep), would you expect a potential client to spend more than 5 minutes hunting for the information before they give up and move on to a competitor’s website? Whether you use a traditional contact form or simply write out your contact information, having a way to contact you a click away from every page of your website is a must.
Rethink Your Navigation | Portfolio Website Guide
When it comes to setting up a navigation menu for your website with the links to the different pages, try not to get too creative and stick to the established best practices! In other words, make your website dead simple to use. If your website is too hard to use, your potential clients will be easily turned off and will produce more negative feelings towards your work. Make the navigation easy and place things where your visitors expect them to be so they can focus on your photography without being distracted by trying to figure out how to get around.
Be A Speed Freak! | Portfolio Website Guide
A slow loading time is one of the main reasons why people leave a website. And it’s not only web users that dislike slow websites – search engines also dislike them; it’s been proved that Google gives lower rankings to slow websites. Forego the fancy introductions and music soundtracks, and get down to business. You are likely pretty good at Photoshop or have some basic understanding of editing images on your computer, so make sure you optimize them for web.
Keep Mobile In Mind | Portfolio Website Guide
It’s no secret that the world is going mobile. As more and more of your website traffic comes from smartphones and tablets, you have to make sure your website is optimized for those visitors. In fact, mobile-friendliness is now an important ranking factor for Google. Remember, the typical mobile visitor behaves differently than the desktop visitor, which means your website should offer a great experience regardless of the device your visitors are using to access it! Don’t force your visitors to endlessly tap, pan, and pinch-and-zoom in order to navigate through your website. And that’s where responsive design comes into action, enabling your website’s content to seamlessly adapt to any screen size, creating a much better browsing experience.