Portfolio Website Guidelines | Let’s Build Your Site! The No Bull Guide To Ridiculously Effective Photography Website
Portfolio Website Guidelines | Setting up a website for your photography business is one of the most important things you’ll ever do. A well-designed website will do a lot more than simply showcase your work. It will reinforce your marketing strategy, boost client engagement, and help get you booked solid. However, a poorly-designed website can do more harm than you think. In fact, you might be losing business because of your website without even realizing it.
Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. The good news is that we can help! We put together a list of some of our favorite tips and tricks we use whenever we design a website for a client. Let’s check them out together!
Stay Away From The Cheap Templates | Portfolio Website Guidelines
Photography is one of the most creative industries out there, which is why we’re amazed by the number of photographers that use cheap web templates to set up their online portfolios. Your website is the backbone of your marketing strategy and your most important sales tool. However, it will never be as effective as it could be if you used a template that costs less than the average cup of coffee. Because they are cheap, countless businesses are already using them, which means your website won’t stand a chance of standing out. If you want to stand out from almost a million of photography websites, you need to make sure yours is unique.
Another issue is quality. And this one can break your online presence, so you’ll definitely want to reconsider using cheap templates. These templates are mostly designed and developed by amateurs or beginners, and they have all the telltale signs of amateur design. Not only that, but they rarely come with any type of customer support, which means you’re more than likely to spend a lot more money on fixing your website than you originally planned to spend.
Go Responsive Or Go Home | Portfolio Website Guidelines
Not so long ago, designers and developers had to set up two different websites – one for the desktop computers, the other for mobile devices. However, a lot has changed in the meantime. For example, pretty much every devices comes with a different screen size, which means the website won’t look the same (Or be as usable!) on each device. This is where responsive design comes in.
Instead of setting up a separate website for each type of device, a responsive website will adjust to every screen size in order to make the most out of each pixel of the available screen real estate. If you’re just setting up a website, you’ll definitely want to make sure it’s responsive. If, however, you already have a website, you’ll want to either set up a new website, or optimize your existing website for mobile devices. Almost half of all the Internet users are using mobile devices, which means you need to offer your potential clients the best browsing experience regardless of the device they’re using.
Include A Blog Page | Portfolio Website Guidelines
You’re a photographer, not a blogger, we get it! However, that’s a poor excuse, and you’ll want to reconsider your stance once you think about all the benefits of a regularly updated blog. First, it will allow you to use your target keywords on a regular basis. Think about it – photography websites are notorious for the lack of text. A blog will give you an opportunity to provide search engines with just the right thing – plenty of written, indexable content.
However, it’s not just search engines that will appreciate a regularly updated blog – it’s your potential clients as well. The truth of the matter is that you’ll update your website only once or twice a year, which means there’s nothing to keep your visitors coming back for. However, by adding a blog page, you can share tips, tricks, industry secrets, and even bits and pieces about yourself to keep them coming back for more. It will also give you unique content to share on social media, which will help you stand out from the crowd of photographers sharing the same generic content over and over again.
Simple Is Better! | Portfolio Website Guidelines
Setting up a unique website is vitally important if you’re hoping to stand out. However, resist the temptation to add unnecessary design elements till you’re sure your website is unique. This is a bad idea, as the design will be more than likely to overshadow the work you’re trying to showcase. A simple design will push your work front and center, where it belongs. You’re showcasing your work, so you need to make sure the website doesn’t detract from the impact of the examples.
Another thing you will want to simplify is the navigation bar. This is the backbone of your website, so make sure it’s intuitive and easy to use. Feature the most important links at the top of each page, and tuck away all the other less important links in the sidebar or the footer of the appropriate pages.