Portfolio Website Ideas | The Busy Photographer’s Guide To Designing More Effective Websites
Portfolio Website Ideas | We’ve come a long way from the dial-up era, a time when only the richest companies with epic budgets could afford having a website. Nowadays, even a brick and mortar store can benefit from having a website that showcases their inventory. Needless to say, photographers are no exception. And having a website design doesn’t have to be a time-consuming and expensive task either – you can have a professional design a fully custom, stunning website for your business in less than a month, and hosting has never been cheaper either!
Yet, you’d be surprised just how many photographers choose to use cheap, generic templates that are being used by countless other photographers without even realizing how much damage this can do. Think about it – how are you supposed to stand out from the crowd of other shooters in your particular niche or area if your website has the identical design as many websites already out there? If you’re about to set up a website for your photography business for the very first time, or you’re considering a redesign of an existing website, we gathered the most important tips for a photography website that gets you booked solid!
The Times They Are A-Changin’ | Portfolio Website Ideas
Only a few years ago, having a Flash website was all the rage! Flash websites were… well, flashy, animated and easy to set up. However, nowadays, having a Flash website is a death wish. Not only do Flash websites take forever to load, but they’re not supported by all devices, so your visitors using Apple products to access the web will only see a blank white page. If you’re having a website designed for the first time, chances are, Flash won’t even be an option. However, if you’ve been in the industry for some time now, and you had a website set up years ago, you’ll want to make sure it’s not based on Flash – otherwise, it might be the right time for a redesign.
Another thing that changed considerably in the last few years is the number of people using mobile devices to access the internet. Over 20 years ago, when the Internet just came to be, it was only one option for people wanting to browse the Web – the desktop computer. Today, however, people are using smartphones, tablets, and even watches to access the internet, which means your website needs to be optimized for seamless performance across all devices. Responsiveness is so important, in fact, that even Google started ranking mobile-friendly websites higher than other websites.
But The Basics Remain Fundamental | Portfolio Website Ideas
While the internet might have evolved, as well as the way we access it, there are some things that still remain the same. We’re talking about a portfolio website here, after all, and just like with the printed portfolio, you’ll want to feature only the best examples of your work on your website. Just because adding more images doesn’t cost you more, it doesn’t mean you should actually dump all of the pictures you ever took on your website. Don’t overwhelm your visitors – instead, go through all of your work and choose the best examples that showcase your skills, area of specialization, and your unique artistic vision.
Hello, Is It Contact Information You’re Looking For? | Portfolio Website Ideas
The second most important element of your website, in addition to careful selection of images, are your contact details. Think about it: if you’re hoping to get more business through your website, you’ll need to make contact as easy as possible. A potential client has viewed your portfolio, loves what you’re doing, and now wants to hire you. How hard do you think they’ll try to find your contact information before giving up and leaving your website? Make sure you include the most important details on each page, whether in the footer or the header, and set up a separate contact page with a contact form that allows your potential clients to get in touch with you without ever leaving your website!
Smooth Sea Never Made A Skilled Sailor, But Poor Navigation Never Made A Satisfied Visitor | Portfolio Website Ideas
Internet users came to expect certain things of every website – and a straightforward navigation is one of those things. Don’t get too creative here; instead, include a navigation bar at the top of each page with the links to the most important pages. You can tuck away the less important links into the sidebar, or even the secondary navigation bar. Your goal should be to make the navigation as simple as possible, so your visitors can focus on your work instead of trying to figure out how to use your website.
Start Blogging | Portfolio Website Ideas
Photographers update their websites every 3-6 months on average – which means your visitors have no reason to come back after viewing your work. However, if you set up a blog and come up with 5-6 topics that will interest your ideal client and target audience, you’ll give them a reason to bookmark your website and keep coming back for more. It will also provide you with creative and unique content you can share on social media. This is a great way for you to stand out from the crowd of people sharing the same content and build a reputation of an industry expert! And lastly, you’ll get more opportunities to use your target keywords, which will boost your search engine rankings!