Portfolio Website Inspiration | Vital Rules For Designing Photography Websites That Grab Attention
Portfolio Website Inspiration | Working on a photography website is one of the most exciting gigs any designer can hope for – after all, it’s one of the most creative industries and each idea a photographer brings to the table is an excellent opportunity for growth and learning. We should know, we’ve been blessed with the opportunity to work with some of the most creative photographers of our time and help them bring their creative visions to life. However, designing a photography website is a lot different from setting up other types of websites – which might be a blessing, but can also be a curse at times.
There are almost a million photography websites out there in the wild, and with that comes the challenge of standing out! If that’s not difficult on its own, add the fact that the average person now officially has an attention span shorter than a gold fish to the mix and you can see where the challenge lies. However, there’s good news – most of the photography websites out there are pretty basic, or are downright terrible! With the right guidance, a few industry secrets, and just a pinch of creativity (which you’ve got plenty of, we’re sure!) you can set up a website that not only showcases your work but helps you grow your business. To help you do just that, we put together some of the most important rules you’ll want to keep in mind while working on your website.
Simple Is Better | Portfolio Website Inspiration
You might not be a fan of minimalism when it comes to design (or photography, for that matter!), but there’s no denying one simple fact – simple design allows the content to shine bright, which is exactly what you should be gunning for! After all, this is a photography website, and while you do want your website to stand out from the crowd of all the other photography websites out there, you don’t want it to stand out at the expense of your work, so make sure the design doesn’t overshadow your photos. If you’re not sure about a particular page, ask yourself whether the particular page showcases your work or your developer’s skills!
Web design, much like any other type of design, is all about creating the illusion of free choice, while guiding the attention of the viewer, presenting the content you want them to see, and taking them places (or in this case pages) you want them to go to. By simplifying the design, you’re doing just that – instead of getting distracted by flashy design, your visitors will follow your work throughout the page and click on the links that will take them one step closer to actually booking a session.
Don’t Be Afraid Of Color | Portfolio Website Inspiration
In addition to keeping the design simple, there are other things you can do to nudge the visitors in the right direction. One of those things is clever use of color. By picking one color for your calls to actions and other crucial elements you want to stand out and using it sporadically, your visitors will unconsciously pay more attention to that color. Just don’t over do it – the more you use the color, the easier it will be for the eye to get used to it and ignore it. And to really make it pop, choose a color that really stands out against the background; in other words: contrast is key here.
In addition to the call-to-action color, you will also need to work in your brand colors. By using the same color scheme throughout your materials, both online and off, you will ensure consistency, which will make it that much easier for your potential and existing clients to remember your brand. The goal is to have them instantly recognize your brand whether they stumble upon your website, social media profiles, or receive your custom stationery in the mail. However, just like with the design in general, make sure you don’t overdo it – stick with 2-4 colors on your website and let your work do the talking.
Usability Is A Must | Portfolio Website Inspiration
Photographers, as creative as they are, can sometimes get too concerned with the visual appeal of their portfolio websites, completely overlooking usability. A recent study found that majority of visitors leave a website because it takes too many clicks to get to what they want, so keep the structure of your website in mind throughout the project. Don’t get too creative when it comes to the navigation; instead, place just the links to the most important pages in the bar at the top of each page and tuck away all the other less important links in the secondary navigation or even the footer of the page.
Another critical element often overlooked by photographers are the contact details. You’re setting up a website to showcase your work, sure, but your ultimate goal is probably to grow your business and book new clients. Yet, you’d be amazed just how many photographers, and business owners in general, out there bury the contact details several clicks deep, or leave them out altogether. Since you want your potential clients to be able to find the information the moment they decide to book a session, you might want to consider including your most basic contact details such as your email and phone number in the footer of each page, in addition to setting up a separate contact page with all the other info.