Portfolio Website SEO Tips | 6 Basic SEO Tips For Your Photography Website You Should Be Using
Portfolio Website SEO Tips | The number one challenge that photographers face when launching a photography business is getting the word out about the services they’re providing and finding new clients. Internet marketing, online marketing, SEO, and of course social media marketing are irreplaceable weapons for the modern professional photographer. This is particularly true for those who want to run a healthy photography business without wasting budgets and their valuable time worrying about competing with the local amateurs.
Having an appealing website is an absolute must nowadays, regardless of the type of business you’re running, but even the world’s most beautiful website won’t do you any good if no one ever visits it. To stand out from all the other photography websites, search engine optimization, or SEO, is vitally important. Not only does it help raise a website’s rank in the search engine results pages, but it also helps streamline the website’s brand for improved visibility and gets it connected with influencers in the industry. We’ve gathered some of the best tips to help photographers improve on their SEO efforts. These are all simple and free to start using, it’s just a case of finding the time to put them into practice.
Identify Your Desired Keywords | Portfolio Website SEO Tips
While Google AdWords charges an arm and a leg to advertise with them, their SEO tools are actually free to use. And they are some powerful tools. Once you create an AdWords account, use its Find Keywords tool to determine which local and national keyword combinations are the most popular in your particular niche. When choosing the keywords for your website, think what your potential clients will type in when searching for services you’re providing. Someone looking for family portraits is much more likely to use a search akin to “family photography” than “family portraits.” Of course, the exact phrase you’ll want to target will be affected by your region, but the real point is to use the same words your potential clients are using, not the pros in your niche.
Optimize Your Page Titles | Portfolio Website SEO Tips
Your site title is the bit of text that you see at the top of your browser when you’re viewing your website. This tells search engines what the overall name and topic of the particular web page is. Creating an appealing title tag will pull in more visits from search results. Thus, it’s crucial to not only think about optimization and keyword usage, but also the entire user experience.
Don’t Forget About The Images | Portfolio Website SEO Tips
Since images are a big indicator of a webpage’s topic, they carry extra weight with Google. This effect is particularly noticeable on photography websites, which use more images than a run-of-the-mill website does. Make sure the images you upload have alt tags on them with keywords included (naturally) in the file name. Aside from using keywords for your pictures’ file names, in their alt tags and in their pages’ title tags, you can also plug them into the captions (if you use those).
Avoid Keyword Stuffing | Portfolio Website SEO Tips
Don’t become obsessed with stuffing every keyword you can into a blog post or a service description; instead, try to create relevant and interesting content first and foremost. In other words, don’t force keywords into your content. Repeating certain phrases in all your page titles or gallery names is frowned upon and can get your website penalized by Google. You should instead write the text so that it always reads naturally. Simply put, don’t write for the search engines, write for your readers.
Have Other Websites Link To You | Portfolio Website SEO Tips
Google has thousands of web pages that could potentially rank for any given topic. It prioritizes these pages, to a large extent, based upon whichever page has the most or the best links from other websites. Links are the most accurate way to figure out who has the most authority about a topic. This is really, really important, when it comes to SEO. The bad news is that it’s not something you can control on your own. Other than creating excellent content, the only thing you can do is ask influencers in your industry to link to your website (which occasionally works).
Socialize Your SEO | Portfolio Website SEO Tips
Another simple way to link external websites to your own and increase your search engine ranking is to set up social media pages for your business. Social media networks are some of the first pages to pop up when someone Google’s your business name, so linking them to your website is of top priority. As a first step, set up profiles with the accurate contact and web address details on the major social websites your potential clients are likely to be using.