Powerful Logo Design Tips | Designed To Impress: Logo Design Ideas To Wow Your Clients
Powerful Logo Design Tips | When it comes to branding your business, your logo is just as important as your company name. Your job is to make sure the logo is memorable, able to stand out from the crowd, and that it reinforces your brand, and promotes your business and your products. We are being bombarded with countless branded messages on a daily basis, with thousands of companies adding their voice to the general noise that can feel overwhelming at times. Having a strong visual brand can help your voice be heard above the chatter, and a logo is the backbone of that visual branding. In other words, it’s not a decision you should take lightly, and, unless you’re a designer yourself, you’ll probably need some professional help.
People will get an instant first impression of your business based on your logo, so it’s vitally important to get it right. Everything from the font, the colors, the tagline and even the quality of your business logo should effectively convey your message and the nature of your brand to your potential clients. A professionally designed business logo will say to the world that you’ve arrived and are ready for serious business. But it can cost quite a lot to have a logo that really works designed, so you’ll want to make sure that you’re spending your marketing dollars wisely.
Keep It Simple | Powerful Logo Design Tips
That’s pretty solid advice for a lot of things, especially when it comes to business logo design. If you’re trying to capture the attention of potential clients and remind existing ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. In today’s digital age, where logos will appear on multiple devices and across social media, you must have something that goes beyond paper. It has to look great and be just as effective on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.
Be Unique | Powerful Logo Design Tips
A logo is what helps a brand stand out from the crowd of its competitors, so it’s important that the design is truly unique — something many business owners struggle with. The last thing you want from your business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s absolutely crucial to keep it original. Look at what’s out there and find an opening for something new and fresh. Not only will original art leave a more memorable impression of your business, but it’ll set your business apart from others.
Include The Business Name | Powerful Logo Design Tips
A logo often becomes synonymous with a brand. Nike, for example, is known by its signature Swoosh. Target is known by its giant red bullseye. Pepsi is known by its patriotic circle. While these abstract logos are instantly recognizable, that’s because they’ve been around forever. Keep in mind that before a business can think about solely representing itself with a symbol, a lot of advertising must be done. Many small businesses, however, combine text into a graphical element to boost recognizability. If you choose to do the same, however, make sure that the logo is simple and clean, so all elements can be easily distinguished.
Make The Logo Readable | Powerful Logo Design Tips
The point of having a logo is to make your business or product name stick in the potential client’s mind. That will only happen if the client can actually read it, easily, without squinting. Another thing you need to keep in mind is that mixing and matching fonts as part of a logo or using amateurish looking fonts is not the best idea, as you may end up with a cluttered mess of a logo.
Pay Attention To Color | Powerful Logo Design Tips
One thing you need to be careful of as you explore color options is cost. Your five-color logo may be an absolute stunner, but once the time comes to print it on stationery, the price won’t be so appealing. From business cards to apparel, you’ll print your logo on a lot of items. The more colors in the logo, the more expensive it is to print. Keep in mind that you’ll also want your logo to look good when viewed with or without color added, so if your logo relies solely on color, think of the ways to communicate the same message and leave an impression just as memorable even when the color is removed.