Practical Business Card Advice | The Entrepreneur’s Guide To Designing A Business Card That Gets Noticed
Practical Business Card Advice | Many business owners don’t even carry around business cards anymore. This is a mistake: Business cards are no longer just for providing potential clients with your contact information; they can also be conversation-starters and spark business relationships. Of course, you can’t expect your business card to tell the whole story of your small business. What you should expect it to do, however, is present a professional image your potential clients will remember.
We all know how important first impressions are. In business world, this crucial first impression is usually provided by your business card, which means that your business card can make or break a client’s first impression of your business. In fact, this little card makes as much of an impression as your personal appearance – the suit you wear or the briefcase you carry. Design an effective card and you can elevate your business above your competitors before the potential client has even had a chance to see your website! So, with all that in mind we’ve brought together some of our top tips for designing appealing business cards that simply work.
The Who, The What, And The Where Of Business Card Design | Practical Business Card Advice
The main purpose of a business card is to make it easy for your potential clients to reach you. However, you’ll want to include only the contact information that is absolutely vital. What’s most important? Your name definitely needs to be there, along with the name of your business (via your logo), your phone number and your e-mail address. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without overwhelming your potential clients.
Reinforce Your Brand | Practical Business Card Advice
Your business card will often be the first branded material that potential clients see, so it’s vitally important that it gives them a sense of what you and your business are all about and what you can do for them. A well-designed business card can reinforce your brand by using brand elements such as logo, colors and fonts, which helps new acquaintances remember you better.
Less Is More | Practical Business Card Advice
The business card design itself must present both the important contact information and brand elements on a very small space, so it is best to keep the design clean and organized. Potential clients and business partners shouldn’t feel overwhelmed by too many images or different fonts because it will take away from the information on the card. When in doubt, put excess information on the back of the card, utilizing both sides.
Make Your Card Readable | Practical Business Card Advice
If you’ve got a lot of information to include, resist the temptation to shrink the size of your text, as small text can look readable on a computer screen, but turn into an illegible smudge when actually printed. Make sure you use font sizes that are big enough so your potential clients can read the information without using a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt, and make sure the font color stands out against the background of the card, too. Light gray font on a white card, for example, makes it hard to distinguish letters and numbers.
Don’t Skimp On Paper Quality | Practical Business Card Advice
Your business card will oftentimes be the very first impression people will have of your business, which means you don’t want to have cards that appear to be less than professional. Think about it – if you have skimped on the design and printing of your business card, what does that say about the quality of the products and services you’re providing? Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Stick To The Standard Size | Practical Business Card Advice
There are things you can do to make your business card stand out, like using rounded corners, but going with an unusual shape can be tricky. A round card, for example, will definitely stand out, but it will never fit in standard business-card holder devices. The average business card size is 3.5” x 2” — meaning wallets and business card holders are designed to accommodate this size. If you business card won’t fit into these items, it may get tossed in the trash—making you lose out on potential business.