Practical Photography Marketing Tips | Start Growing Your Photography Business Today With These Actionable, Budget-Friendly Marketing Tips
Practical Photography Marketing Tips | Having a solid marketing plan for your photography business can be the critical difference between failure and success – after all, you can be the world’s most talented photographer, but unless your potential clients actually know about you and the services you’re providing, it won’t do you any good. However, finding the right marketing technique, just like finding a photography niche that’s just perfect for you, can be a challenging task, especially in today’s saturated market.
However, it can be done! And you don’t even have to spend your entire budget on marketing either – you just need to work a bit smarter. To help you stand out from the crowd of other shooters in your area and your particular niche, we gathered some of the most effective, yet ridiculously affordable marketing tips you can start implementing in your daily routine today. Whether you’ve been in the industry for quite some time now, or you’re just launching your business, we’re sure you’ll find something useful in here, so let’s get started!
Word Of Mouth Marketing Is The Best Marketing | Practical Photography Marketing Tips
One of the most powerful marketing tools is definitely word of mouth, especially in photography industry. And while most satisfied clients will gladly refer you to their friends and family, there are ways you can take it to a whole new level! First step is delivering a memorable experience – while you might spend your days taking pictures, chances are, your clients do this only once in a while, so be patient, helpful and smile!
Once the shoot is over, send them a thank you card with a handwritten note telling them how much you enjoyed working with them, and include a couple of your business cards they can pass on to their friends. Consider also including a small gift or an extra print. This will have them talking to all their friends about you and the excellent service you provided.
Reward Referrals | Practical Photography Marketing Tips
In addition to sending a small gift to your past clients, consider offering a referral incentive for each new client they send your way, whether it’s a discount on their next session or a few bonus prints, and let them know how much you appreciate referrals. Keep in mind that the reward should be something that’s valuable and has high perceived value, yet doesn’t cost you too much. At the end of each session, thank them and give them a few referral cards. Pick your favorite photo from the session, put your studio/contact information on the back to make sure they hang on to them and show them around.
Facebook Is Your Friend! | Practical Photography Marketing Tips
Facebook has come a long way from being just a small social network for college students – today, it’s one of the most powerful marketing tools for businesses both big and small. Set up a Facebook page for your photography business, and you’ll have an easy to use tool to reach your potential clients and let them know what you’ve been up to, promote special discounts and engage with your existing and potential clients in conversation. You can also use Facebook for more targeted local advertising, reaching your target audience instantly and more effectively than you would with an ad in your local newspapers.
Ask your clients if they would mind if you posted a few shots from their session on Facebook and tagged them. If they give you the permission to share their pictures, after you tag them, all of their Facebook friends will see the images, and they might end up checking out your Facebook page or even website, which will bring them one step closer to becoming paying clients. This is especially important for photographers working with high-school seniors.
Build A Unique Brand For Your Photography Business | Practical Photography Marketing Tips
Many photographers mistakenly believe that branding is reserved for only large corporations with billions of dollars in their marketing budgets – however, this couldn’t be any further from the truth. If you want to stand out from the countless photographers targeting the same audience as you are, you’ll need to create a unique image for your business. This goes far beyond just having a logo designed. You’ll need to make sure both your online and printed materials build a consistent image by using similar colors, fonts and that the tone of your voice matches the nature of your brand whether it’s over the phone, via email, social media or on your website.
The showcase not only the nature of your brand but also the style of your photography, you should consider including one of your favorite shots on the back of your business card with your logo and adjust the color scheme of the card to the image to give your pocketable billboard that extra punch.
Set Up A Website To Showcase Your Portfolio | Practical Photography Marketing Tips
Having a website is no longer optional – there are countless potential clients searching the web looking for a photographer just like you, which means you’re missing an incredibly important business opportunity if you don’t have a website that not only showcases the best examples of your work, but also provides your potential clients will all the information they need to contact you and hire you! Don’t make it hard for them to find the details by hiding them several clicks away – make sure you include them in the footer or the header of each page.