Premium Business Card Design | Print’s Not Dead: Business Cards Will Thrive in 2015 And Beyond
Premium Business Card Design | While the information that goes on a business card may have changed over time, replacing fax numbers with Twitter handles, the card itself is still a vital part of a real-world networking strategy. You give your business card to existing and potential clients so they have your contact information. You put your business card in presentation folders and letters, and use it in a myriad of other ways to let people know who you are and what your business is about. Your business card provides you with an opportunity to present yourself, and describe what you do on a small piece of paper. However, if your business card is boring or unprofessional, it can do more harm to your brand than good.
Within the first 10 seconds, your potential client is building up a lasting impression of you. It sounds cruel, but it’s a fact that people often do judge a book by its cover, and you only get one chance to leave a great first impression. But you don’t have to hire a professional designer or spend a fortune to get a business card that makes you memorable. Want to design a card that helps you make and keep valuable connections? Here is a list of essential tips to consider when creating the perfect business card.
The Issue Of Size | Premium Business Card Design
When handing out business cards, you want to make sure that the person you give it to will keep it. While it is critical to make your card unique, you do want to be sure the card fits a standard business card size. The standard business card size is 3.5” x 2”, meaning wallets and business card holders are designed to fit this size. If you business card won’t fit into these items, it may get thrown in the trash, making you lose out on potential business.
Dress For The Occasion | Premium Business Card Design
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel quite thin, which can make them feel tacky and cheap. It shows poor quality, and a low-quality business card leaves an impression of low-quality service. Spend the extra pennies to get thicker card stock; it’s worth it.
Include the Right Information | Premium Business Card Design
The information you include in your business card will depend on you and your business. The average card should include your name, position or occupation, company or business, company address, your work phone number, mobile phone number and email address. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered.
A Picture Is Worth A Thousand Words | Premium Business Card Design
It is highly recommended that you put a picture or image on your business card. Studies have shown that people are more likely to keep a business card with an image on it. Never use clip art, because it looks cheap and affects the image of any business. In fact, you should only add graphics to your business card if you are 100% sure it will help reinforce your branding rather than confuse it.
Consistent Branding | Premium Business Card Design
It is crucial to make sure that there is consistency between your website’s branding and your card. A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. This helps to reinforce your brand, helping potential clients remember you and your company better. Many small businesses forget this simple rule and select a business card simply because it “looked cool.”
Taglines Are Remembered | Premium Business Card Design
Multiple psychological studies have shown that people remember a tagline before a company name. A tagline is a one-sentence benefit statement and can prove extremely valuable for your business. Use a tagline which states clearly why people should do business with you and what solution you provide. Alternatively, include a short list of your services and products.
Less Is More | Premium Business Card Design
Think of your own reading habits. A business card holds your attention for only a few seconds. Not only does your information have to be presented to the reader in a clear and concise matter, but you’d better make sure all of the information can be read and understood on the first pass. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.