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Premium Business Cards | Most business cards are bland, boring, and don’t say much about the person. These business cards tend to be forgotten, which is why then are not effective. Your business card is often a potential client’s first contact with your business; you want to engage with them as well as encourage them to find out more about you and what you do.

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Although we’re working in paperless offices more and more, the humble business card is still a centerpiece of business. If you don’t have a card you can give out to potential clients or collaborators, you’re missing out on a key marketing opportunity. The business card is the ultimate staple to your professional appearance. The power to whip out your perfectly designed business card to new connections made everywhere from between the work cubicles to industry events is not only a confidence boost, but takes your networking abilities to the next level.

Business cards bear your business information so that someone you meet can get in touch with you later. You might also give your business card to people who want to pass on your information to others they think may be interested in your services. But there are many situations where the person you want to remember you has been handed over a dozen business cards. How do you make yours stand out from the crowd?

Have a signature color | Premium Business Cards

Many designers are afraid to use bold colors that stand out. Have a specific color tone to your website? Love a specific color combination? As long as it doesn’t hurt the eyes, let your business card build your personal brand in a memorable way using color. Color can make your card design stand out against other cards, but you want to make sure it stands out for the right reasons, not the wrong ones. The appropriate use of color can take a simple, standard business card and upgrade it both in design and its ability to stand out from the crowd.

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Use a very glossy finish | Premium Business Cards

An instant way to add impact to your business card, and make it stand out from the pile is to use a special finish. Gloss has become very popular as a business card finish. This is a nice touch for any business card, because it adds a smooth finish and a different texture to the business card that it is applied to. Different printers offer different options for finishes, so speak to them to find out what they can do for you, and don’t be afraid to go to a specialist if your usual printer only offers straight four-color print.

Use unique materials | Premium Business Cards

Most business cards are printed on card stock. This is the most cost-effective option for printing your cards. However, you don’t have to stick to just paper. Unique materials are where your business cards can really stand out. You can print onto all sorts of different materials including transparent plastics, metals, wood, and even slate. This is a chance to get very creative, because the only limits are your imagination.

Choose an unusual shape | Premium Business Cards

You can do so much with just choosing a different shape. Some people use rounded corners on their business cards. We’ve seen some pretty creative designs out there, everything from snowflakes and wine bottles to beautiful cards that fold out and pop-up. You can do just about anything that you want, just make sure that it looks good, and that it makes sense for your business. One thing remember if you choose an odd shape, or something much larger or smaller than a traditional business card, is that it won’t fit into business card holders or organizers.

RELATED: Professionally Designed Business Cards | Why professional business card design does not cost $50.00

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Cut into your card | Premium Business Cards

A great way to make your card different is to use a die-cut process to remove elements from the card, leaving a void. You can either use a die to change the shape of your card by rounding the corners, or you can cut shapes out of the center. You could do a lot with die cuts, but one thing to be sure of when using them is not to have them placed too close too the edge of your card, and not to remove too much material overall from the card.

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Your business card is an indispensable marketing tool that you should put some real thought into. Creating a unique design that shows off your skills is a great way to market your services. It may cost a little extra money to do the things we mentioned, but the return on your investment is well worth the effort.

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