Print Marketing Design Inspiration | Turn Eye Appeal Into Buy Appeal: A Simple Guide To Marketing Collateral That Converts!
Print Marketing Design Inspiration | We’ve been a part of the design industry for years now, and we’ve seen marketing trends come and go, but one thing that still hasn’t changed no matter how advanced the technology has become is printed marketing collateral. Having a website and a solid social presence is no longer optional, don’t get us wrong, but that doesn’t mean it’s the be-all and end-all of marketing. It’s an important piece of a bigger marketing puzzle, and if you’re taking your business seriously, you need to make sure you’ve got all your bases covered.
Many will argue that printed marketing material is an outdated relic of a long-gone era, but what they really mean is that poorly designed marketing collateral is a thing of the past. We’ve all been handed a brochure on a sidewalk that we threw in the trash without even opening it. In this day and age of 6-second videos, ephemeral Snapchat stories and 140-character tweets, you need to make sure your print materials instantly stand out and grab the attention of your potential clients, whether it’s your business card or a roadside billboard.
What Print Materials Do YOU Need? | Print Marketing Design Inspiration
Marketing collateral includes the business cards you hand out when meeting a potential client, custom letterhead and envelopes you use when mailing a potential business partner, presentation folders and thank you cards you send to your existing clients, as well as newsletters and brochures you use to spread the word about your business, just to name a few. However, just because the possibilities are endless, doesn’t mean you should blow your budget by getting personalized stickers and sticky notes if you’ll never use them.
Long before you contact a printing company, or sit down to design your personalized marketing collateral, you need to figure out how you’ll reach your target audience easiest and without spending a fortune. Photographers, for example, will do fairly well with professionally designed business cards, a personalized letterhead, thank you cards and matching envelopes.
Reinforce Your Brand | Print Marketing Design Inspiration
So, how do you make sure your marketing collateral doesn’t end up in the trash the moment your potential clients receive it? Simple: by making it a unique and accurate representation of your brand. Marketing collateral can convey your brand by using brand elements such as your logo, tagline, brand colors and fonts. Whatever you do, though, make sure all of your collateral items look and feel like they came from the same source. This will reinforce your brand and boost the exposure, turning your collateral into a consistent and memorable collection your potential clients will hold onto.
Include The Right Contact Information | Print Marketing Design Inspiration
There are practically unlimited options when it comes to the design of your marketing collateral, but there are certain things like contact information that you need to take care of, no matter which item you’re designing. Sure, you want to make your marketing collateral appealing, but if it doesn’t tell your potential clients what you can do for them, or at least how they can contact you, it will be a wasted investment on the whole.
So, what are the most important contact details? The name of your business should definitely be featured, as well as a phone number, email and web address. Keep in mind, though, that you will have to choose the most appropriate contact details for each collateral item: some of them won’t provide you with enough space to include absolutely every address if your business has more than one office, for example.
Draw Them In With Color | Print Marketing Design Inspiration
Color is an incredibly powerful tool that will help make your marketing collateral stand out, and it can also be used to guide your potential client’s attention, emphasizing the important areas of design and telling them where to look. As we mentioned before, you’ll want to make sure the colors match the colors you used for your logo and other branded materials, both online and off.
However, color can be tricky – you also need to make sure they actually work well together. A mixed bag of random contrasting colors will definitely make your piece stand out, but it might be for all the wrong reasons. Another thing to keep in mind is the cost of printing: a five-color business card may look absolutely stunning on your computer screen, but once the time comes to have a thousand copies printed, the price won’t be nearly as appealing!
Let Your Message Be Heard! | Print Marketing Design Inspiration
No matter how many hours you spend writing the perfect sales message or figuring out the sweet spot between providing enough contact details and overwhelming your potential clients, you can ruin all of your efforts if you don’t pay special attention to your fonts. While your marketing collateral needs to stand out, keep in mind that it’s a delivery mechanism for your message, and if you use fonts that are too complex or too small to be easily read, you have a serious problem on your hands.
When it comes to font, make sure you don’t use fonts smaller than 9pts, and if there’s a beautiful calligraphic font you fell in love with while browsing Pinterest, by all means, use it, but in moderation. Use it for less-important pieces of information, and make sure you don’t use more than 3 fonts throughout your marketing materials. This will not only keep your items consistent, but it will also make it a lot easier for your potential clients to read the copy.