Print Marketing Ideas | Get More Business Today! 6 Simple Design Tips For Outstanding Marketing Collateral
Print Marketing Ideas | Printed marketing collateral plays a vital role in many kinds of sales, but in our digital era it doesn’t always get the attention it deserves. It is no secret that the world is now online, and that the digital marketing is becoming more effective than ever before. However, the fact is that a powerful, well-written piece of printed collateral can still make all the difference when it comes to boosting sales and to the overall success of your marketing campaign.
Marketing collateral includes any type of written material that helps promote a business, product, service or idea, such as business cards, flyers, brochures of all sizes, company sheets, annual reports and even folders that hold several of the pieces. Unlike online marketing, print marketing materials cannot be changed once they’ve been sent out, so if you’re running a small business on a budget, the pressure is on to get it right the first time. Although collateral items vary from each other regarding their goals and information included, there are certain principles and best practices that can guide the design process of all collateral so it achieves its intended goals.
Create A Style Guide | Print Marketing Ideas
Trust is built through relationships, and this trust oftentimes translates to brand loyalty and better sales, which is why it’s vital that whatever channel you use, and there will be multiple channels, that your brand is consistently conveying the same message to your potential clients. Marketing collateral items are the face of your business, so it’s vital that they not only look great and have flawless content – but that they also communicate consistent messages in order to be effective. To ensure consistency across all your print marketing, it’s crucial you have a style guide that keeps everyone on the same page about how each element including your logo, key graphics, fonts, slogans and brand-oriented words should be used.
Make It About The Clients, Not You | Print Marketing Ideas
This simply means you should emphasize client success stories, usage scenarios, and best results. Feature case studies and best practice summaries from your previous clients, as well as before and after examples of what you can do for your potential clients. Write a compelling headline – imagine your audience with a dozen of similar pieces of collateral from your competitors, and write a headline that will stand out, grab their attention and make them pick up your piece and read it. Simple, concise, conversational writing is best.
Use The Right Graphics | Print Marketing Ideas
If you want to grab the attention of your target audience and potential clients, using just the right amount of graphics on your marketing collateral is a must. They help with the flow of your content as well as making everything easier to read and understand. However, your collateral should be created from a consistent palate of colors and images. You don’t want to cause confusion. A bad image and great text or vice versa will not communicate your message as successfully as you would hope. You need to make sure that you are sending out a clear, consistent and interesting message, from your website, brochure and email newsletters to your print and billboard ads.
Use Quality Base Materials | Print Marketing Ideas
The stock of paper you decide to use, how quickly your website loads and even the quality of your recorded video all affect how well your potential clients respond to your marketing collateral. You want your business and your brand to appear professional and reputable, which means that you have to use the highest quality paper and printing your marketing budget allows.
Make It Interactive | Print Marketing Ideas
Don’t just rely on those PDFs. Consider whether the message would be better communicated as a video, or an animated slideshow on your website. Broaden your reach by including website addresses and QR codes on your print marketing materials to drive potential clients to your digital side as well. A good scenario would be a QR code that, when scanned, lets your potential clients watch a video demonstration of a product or service. Brochures can’t tell the whole story, so giving your readers a chance to learn more on-the-spot can increase response rate.
Update, Update, Update | Print Marketing Ideas
After spending the time and money on your marketing collateral, you probably don’t want to do it again. Nevertheless, it’s crucial to keep all your materials up to date. Make it a habit to check and review your pieces often to make sure that your messages are still consistent. The simple elimination of the weak points that work to dissuade readers should be your goal, rather than revising and creating entirely new content from scratch.