Pro Marketing Tips | Stop Wasting Your Marketing Dollars! 6 Fail-Proof Steps To Allocate Your Marketing Budget Like A Pro
Pro Marketing Tips | Most small-business owners, particularly those starting out, don’t have lots of money to waste on marketing. While the old adage — you have to spend money to make money — is true, you can still boost your business without having to dole out big bucks. If you’re having trouble marketing your business, growing your client base, or getting more sales just because you have a non-existent marketing budget, it’s time to re-think your tactics.
During an economic downturn, clients, customers, and consumers have less money to spend. This means that when they’re ready to make the purchase, you want your business to be at the top of their list. Marketing is both an art and a science. You can do many things inexpensively, but don’t do it cheaply. So how can you stretch those funds to get the best bang for your marketing buck?
Understand Your Market | Pro Marketing Tips
Before you start wasting valuable resources, especially time and money, you have to determine your target market. What’s their age? What’s their gender? Where do they live? Once you have a thorough profile of your ideal client, deciding how and where to reach them is much easier. This step may take awhile, and that’s fine. If you start marketing before you have a clear client profile though, you will likely be wasting your dollars in places that will never reach your target market.
Go Brand Yourself | Pro Marketing Tips
You have to set yourself apart from the competition. There are thousands of businesses trying to sell products similar to yours. Thus, you have to make your brand incredibly memorable. And the best place to start is by building a website. Just remember, you’re website should look professional, and include information regarding your business, the products and services you’re offering, and how to reach you.
Blog, Blog and Blog Again | Pro Marketing Tips
Now that you’ve got your website up and running, you need content. Lots of content. The most effective way of creating a content that you can include on your blog is writing about your experiences, or expertise in your niche. The more content on your website, the better chances are for search engines to pick it up. Blogging can be a powerful (and free!) way to generate leads, and links to your website. A blog that is regularly updated with fresh, interesting, and valuable posts will attract people to your brand, and will help build a loyal following.
Build Relationships | Pro Marketing Tips
Whether that’s meeting someone in an airport, convention, or through social media, building relationships is a vital element in your marketing strategy. But, it’s one thing to introduce yourself. It’s another to build a relationship. It is a lot less expensive to keep a client, than it is to get a new one. That’s why building strong relationships with your client base is essential. When a client calls in to customer service, even if they are having a problem, you are talking to an engaged client, and potential brand ambassador. By providing excellent customer service, you can turn that client into a very effective marketing agent on your company’s behalf.
Create Buzz | Pro Marketing Tips
How can you get people to notice you on a shoestring budget? Social media is a start. Post, Tweet, Share, Like, Retweet, Rinse, Repeat. How hard can it be? Start being active on social networks. These platforms should be used to promote your blog posts, and communicate with your clients. However, most people don’t follow companies on social media unless the company gives them a reason to. So, of course, give them a reason!
Freebies | Pro Marketing Tips
Give your product away for a limited time, especially to people who are in a position to promote your business… If someone has the chance to experience your product or service, chances are they will want to buy more. Don’t be afraid to give someone a free trial or a sample. If you truly feel confident that people will want your product, then get them hooked on it. Maintain, or expand the sales of the top 20% of your clients who give you 80% of your business by developing loyalty schemes to show you really appreciate them.
When you’re marketing your business with no advertising budget, be resourceful and make use of free online marketing strategies. Don’t sit around and wait for your website to market itself. Put these tips to use today!