Pro Photography Business Advice | How To Start A Photography Business – The Beginner’s Checklist
Pro Photography Business Advice | Biting the bullet and starting a photography business can be one of the scariest decisions you’ll ever make. Doing photography as a hobby and daydreaming about running your own business is one thing, but actually quitting your day job and leaving the security it brings and venturing into the unknown can be challenging, especially considering just how crowded the photography industry has become in the last few years. Turning your passion for taking stunning pictures into a profitable business will be even more challenging if you dive right in without any prep work!
However, you shouldn’t give up on your dreams of running your own business just because the competition is tough. Sure, you might need to work a bit smarter to stand out from the crowd, but if you go in with a plan, learn the ropes of the business side and set everything up the right way, most of it will become a routine, allowing you to focus on what truly matters the most – taking stunning photos. To help you get started on the right track, we gathered some of the most powerful business tips for new photographers trying to turn their passion into a success story.
Write Your Business Plan | Pro Photography Business Advice
It’s often said that those that fail to plan plan to fail, and it’s especially true when starting a business. While being just a hobbyist, you can wing most of the things as they happen, but turning pro and starting your own business will require plenty of foresight and planning if you’re hoping to stay in business. A business plan will help you navigate the startup waters and avoid the common pitfalls, so take your time to go into great detail and cover everything from the type of services you’ll be providing the startup funds.
Will you be getting a loan, or do you have the money saved up? Who is your ideal client? How much will you charge? How will you handle insurance? These and questions like these will be the critical difference between success and failure, so do your homework before diving in head-first. Not only will it make it a lot easier to start bringing in profits a lot sooner, but it will also allow you to spend less time trying to handle unexpected situations and focus more on the photography side of things.
Define Your Target Audience | Pro Photography Business Advice
Booking gigs can be somewhat challenging when you’re just starting out, so you might be tempted to target as many different groups as possible. The wider the net, the bigger the catch, right? Not really, at least when it comes to starting a business. If you try to appeal to everyone, your efforts will lack focus, and you’ll actually be less likely to stand out. It’s not only your marketing efforts we’re talking about – your target audience will affect every aspect of your business, from the way you brand your business, the services you offer, and even the equipment you get, so take your time to clearly define your ideal client in terms of age, gender, location, and even marital and financial status.
Sort Out Brand Essentials | Pro Photography Business Advice
There’s no denying that the competition is fierce nowadays, especially in saturated markets, but just because standing out can be challenging at times, it doesn’t mean it’s impossible. In fact, there are things you can start doing even before you start a photography business that will make it easier down the road, such as starting to build your brand. Branding is an ongoing process, but you can kick it off by choosing the name of your business and having a logo designed. These are two most important recognition points, so you’ll want to get them right off the bat, because changing them later on can be riskier than you think.
Sure, there are ridiculously cheap logo templates online, but they tend to do more damage than good, as they typically have all the telltale signs of poor design. And if you cut corners on the face of your business, what message will that send to your potential clients about the quality of the products and services you’re providing? We have nothing against templates, don’t get us wrong, but even if you do stumble upon a good template, keep in mind that it’s being used by other businesses as well, which might cause brand confusion and lost business – not really something you want from your logo.
Start Building Your Online Presence | Pro Photography Business Advice
We live in a digital age and if you’re serious about your photography business, building an online presence isn’t really optional. The Internet is the first thing we all turn to when researching a service or a product we’re considering purchasing, and your potential clients are no exception. In other words, your business needs to be online! Start by setting up a simple portfolio website that will showcase the best examples of your work and provide the visitors with everything they need to hire you.
You’ll also want to look into social media and determine which networks appeal to your target audience the most. Then, once you narrow down the selection to a few networks your ideal client is most likely to be using, set up accounts for your business and get on their radar. When done right, you can not only boost your website traffic, but also build a reputation of a reliable and experienced industry leader.