Pro Photography Business Tips | The Photographer’s Guide To Surviving (And Thriving!) In Today’s Economy
Pro Photography Business Tips | Photography is an important art form, but can you make a living from it? In the era of selfies and Instagram, starting a photography business might feel like a scary venture into the unknown, but it can also be a dream come true for those passionate about photography. The truth of the matter is that taking stunning photos will take you only so far, and now that pretty much everyone carries a powerful camera in their pocket, you need to bring your A game if you want to grab the attention of your target audience and turn photography into your livelihood.
We all know that it takes a lot of guts to quit your day job and pursue your passion. What many fail to understand, though, is that it takes a lot more than just guts and some extra cash on your hands for the equipment. After all, there are many very talented photographers out there that launched a business, struggled for a few months and eventually closed it down. Starting a business is easy – turning it into a success story, on the other hand, is a completely different story! Here’s what you need to know if you want to turn your passion for photography into a steady source of income!
Get Plenty Of Experience Before Jumping On The Bandwagon | Pro Photography Business Tips
Taking photography classes is a great idea, but there’s no denying that there are some things you will learn only by getting yourself out there with your camera and taking photos as much and often as you can. This is probably easier said than done, because every potential client will want to check out your portfolio before hiring you to shoot their wedding day, for example. The easiest way to not only build your portfolio, but to actually practice your skills and learn everything about the industry is by finding a mentor, or going as the second shooter with an experienced photographer. At the end of the day, it doesn’t matter how well you are everything else, if the photos you take don’t amaze and impress potential clients, your chances of success will be slim!
Get The Right Equipment | Pro Photography Business Tips
The equipment will be one of the most important investments you make, so you need to make sure you spend your budget wisely. Keep in mind your area of specialization and your ideal client in mind when shopping for gear – each niche has specific equipment requirements. But don’t blow your entire budget just on your primary equipment – remember, you also need to invest a good chunk into backup equipment. Even brand new gear fails, and the last thing you want is to have your camera break down in the middle of a wedding.
Set Your Prices | Pro Photography Business Tips
Most photographers absolutely dread the topic of pricing, and many even leave it up to the potential client to set the terms. You’re the only one that knows just how much you need to charge for the services you’re providing in order to cover all of your expenses and break even. Think about it this way, if you don’t know your own worth, how is anyone else supposed to know it? After all, it’s better to have at least a starting point when a potential client approaches you even if you have to lower the price to secure the gig.
Don’t Tell Them What You Can Do For Them. Show Them! | Pro Photography Business Tips
Once you get enough experience and build a solid portfolio, you’ll want to go through all of your work, narrow down your selection to only the best examples and set up a website to showcase them. Not every website is created equal though. Your job is to come up a unique, simple, and appropriate design that will not only appeal to your ideal client, but will also allow your work to take the center stage and not overshadow it. In addition to good design and careful selection of images, make sure you include your most important contact details, so potential clients that go through your portfolio and like what they see can reach out to you the moment they decide to pick up the phone.
You Will Need To Wear A Baker’s Dozen Of Hats | Pro Photography Business Tips
If you think you’ll be able to dedicate all of your time to taking pictures when you launch your own business, you’re up for a rude awakening. In order to keep your business afloat, you’ll need to handle pretty much everything, or cough up the money to have someone else do it for you. For example, search engine optimization is a critical element for the success of your website, and building a solid social media presence is definitely no longer optional. If you don’t want to tackle SEO, consider investing in a monthly contract with a reputable agency.
Don’t Be Afraid To Be Yourself | Pro Photography Business Tips
Let’s face it, pretty much every photographers has access to the same equipment and the same locations, so you need to make sure you find a way to communicate to your potential clients what it is that makes what you do unique and what makes you the photographer they should hire! There’s good news, though – while there are other photographers using the same equipment out there, none of them can be one thing – you! Let your personality shine, whether you’re replying to an email, composing a new tweet, publishing a blog post or greeting a client in person. Photographers hold a great deal of trust, and if you let your potential clients to get to know you a bit better, they’ll be much more likely to hire you.