Professional Business Card Design | 6 Ways Your Business Card Can Still Pack A Big Punch

Professional Business Card Design | 6 Ways Your Business...

Professional Business Card Design | Image is everything, and your business card is a visual representation of you and your entire company. It can have a major impact on a potential client’s decision-making process, and make or break a first impression of your small business. In fact, this little card makes as much of an impression as your personal appearance – the suit you wear, or the briefcase you carry with you.

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Business cards have been at the heart of most marketing efforts for almost every business for over 100 years, and presenting your business card in the right way can still significantly boost your networking, and help to grow your company brand. It doesn’t matter if you are meeting a potential client for the first time or if you’re at a networking event, your business card is the key factor in making a good impression. Savvy, well-connected business people never leave home without a stack of effectively designed business cards in their wallet or purse, but what exactly constitutes an effective, and creative business card design?

Get creative within the constraints | Professional Business Card Design

No matter the design, your business card should be 3 1/2 inches in length and 2 inches in height. Business card holders, folders, filers and wallets are made for cards this size. If you want a shaped business card, one that is perforated or that has rounded corners, you can still get them in a 3 1/2-by-2-inch size.

Working within this tiny canvas you can still get creative with the space: start by considering the key information you want to include, then work your design around presenting this information in a creative way.

Professional Business Card Design | 6 Ways Your Business...

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Include the right information | Professional Business Card Design

The main goal of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely necessary. It’s tempting to reduce the font size and include every last bit of information you have on your business card, but if you have this much information on your card, you are most certainly losing the recipient’s attention due to information overload.

Keep it simple by incorporating your main phone number – possibly both land-line and mobile, the e-mail address you monitor the most, and one social link if you must. To portray a professional image you need to keep your business card clutter-free, while still providing the most relevant contact information to your existing and potential clients.

Give your design some color | Professional Business Card Design

Right now, two-color cards predominate. However, with digital printing quickly overshadowing offset printing as the industry norm for business card production, it is now more affordable than ever to print full color, double-sided, ultra glossy and attractive cards. Make sure the business card stay consistent with your brand identity. Your card should utilize the same color schemes as your other outlets whether it be a website, letterheads, brochures, or some other marketing material.

Use imagery | Professional Business Card Design

Having an image on your business card is especially effective if you use it during networking events, industry conventions and conferences or to give to customers – they’ll be able to more easily remember who you are because they’ll have a face to put with your name. Take a professional head shot to display on your cards or use your official company photo. Images representing a product or service, or a benefit your business provides, can help you communicate your business better than dozens of words.

RELATED: Designing Business Cards | How To Get More Mileage (and Customers) Out of Your Business Cards

Professional Business Card Design | 6 Ways Your Business...

Make it legible | Professional Business Card Design

Sometimes a business card contains a lot of information, several phone numbers, long email addresses or URLs, multiple names or addresses. While it may read well on your computer screen, print your new business card design at full size and make sure it reads well in person. Funky fonts are fun, but there’s a time and a place for them, and your business card usually isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in some way, making your card difficult to read.

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Use special finishing options carefully | Professional Business Card Design

An instant way to add impact to your business card, and make it stand out from the crowd is to use a special finish. Special finishes include the likes of foil blocking, spot-UV and metallic inks. Any of these options may work for your business card, but make sure you are selecting a finish that is relevant to your brand, not just something cool to try.

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