Professional Marketing Tips | 5 Ways To Make Your Business Dateable

Professional Marketing Tips | 5 Ways To Make Your Business...

Professional Marketing Tips | Are you trying to market your business online? Who isn’t, right? As a small business owner, you may think it’s impossible to get the word out about what you do. You don’t have money to waste on expensive advertising like your bigger competitors? That’s no excuse. To compete on the same level but with a smaller budget, you have to market smarter.

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Start a blog | Professional Marketing Tips

And don’t just start one – stay committed for at least 12 months so to give yourself a chance to see results. A blog is a great way to communicate directly with your potential clients and it will make your company seem open, friendly and helpful. Invite readers to comment on your posts, and reach out to fellow bloggers to contribute to your blog in the form of guest posts. This will benefit them and also provide your blog with more substance and diversity.

Another effective way to get your website popular is to comment on blogs. For this to work, you have to leave comments on blogs that are related to your website, and the comments you leave have to be insightful and professional.

Write expert articles | Professional Marketing Tips

Send them to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts. Be sure your name, business name, phone number, and a reference to your product or service is included at the end of every article. Most people think published work is more valuable than a simple blog post, and articles actually cost less than advertising in the same magazine.

Professional Marketing Tips | 5 Ways To Make Your Business...

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Join social networks | Professional Marketing Tips

Consumers today spend a considerable amount of time on social media interacting not only with family and friends, but increasingly with brands as well. Businesses in a variety of categories — ranging from retailers to restaurants — are successfully building social media channels to generate loyalty and engagement with their customers and potential customers.

It only takes a few minutes to set up a social network account. Facebook, Twitter and Google Plus are all popular websites that you should be leveraging, as they are a good source of traffic. Complete your profile and start joining discussions and promoting your business to build up a network of followers interested in you, your products and your services. The key is to be patient as it can take six months to a year before your social profiles really become popular.

Make sure to respond promptly to consumer questions! Clients see your social media channels as an extension of your digital presence and expect you to respond to questions, comments and other inquiries they share there.

Go to networking events | Professional Marketing Tips

Find out where your local free networking events are and start attending! If you can’t be a speaker at a conference, it doesn’t mean you shouldn’t attend it. Sooner or later, you’ll realize that people go to these events to meet other people. Networking can lead to a lot of new business and referrals. Have business cards in a pocket where they are easily reachable. You’ll be shocked to see what you can get out of an event, so make sure you start networking on a regular basis.

Improve customer service | Professional Marketing Tips

By providing exceptionally great customer service, you will not only make happy customers, but you’ll have customers who will continue to come back. Customer service is a form of advertising. You’re basically advertising that you care, and that gets noticed. Ask for testimonials and reviews. This includes online reviews on websites like Yelp, recommendations on LinkedIn, and rave comments through any channel. Make sure the testimonials are genuine and go in to a little detail.

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Professional Marketing Tips | 5 Ways To Make Your Business...

Put videos of your product or service on YouTube | Professional Marketing Tips

Do you have something to say? Surely you do – whether it’s about what’s happening at your company, in your industry, in the news, or you’re simply answering commonly asked questions. Not only do videos now appear in search results, but you also can use them to show how good your products actually are. Good content spreads like a wildfire on the web and even television.

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Set up a free listing for your business in search engine local directories | Professional Marketing Tips

It’s amazing how many businesses aren’t listed on Google local places. Take advantage of local search results by ensuring your business is listed. Ensuring that your business’ listing is complete and accurate plays an important role in determining whether consumers reviewing your listing can move forward with contacting you and making a purchase.

Marketing doesn’t have to cost money. It just requires creativity. The trade off is simple: if you aren’t willing to spend big bucks, you will have to put in your time and energy.

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