Professional Photography Business Stationery | 4 Tips To Get The Most Out Of Your Business Stationery Items
Professional Photography Business Stationery | Business stationery has been around for ages in one form or another, and we’ve gotten pretty much used to being buried under an avalanche of stationery throughout the day. Yet, you’d be amazed just how many photographers decide not to invest in business stationery, despite the fact that professionally designed, custom business stationery is as effective as ever. The reason isn’t that photographers don’t care about communicating with their potential and existing clients. The reason is a lot simpler – they mistakenly believe that modern technology has replaced business stationery.
Sure, your clients are just an email away! And yes, if they want to find out more about the services you’re offering, they can visit your website. Your portfolio is up there, and they can read the testimonials up there as well. So, why on earth would you bother investing in business stationery? Not only are digital tools mostly free, but they’re also a lot quicker! Well, it turns out there are some benefits that come only with the good old business stationery. If you’re curious what they are and how you can get the most out of your business stationery, read on!
Physical Versus Digital | Professional Photography Business Stationery
The introduction of the Internet changed the world as we know it. Not only do we use the Internet to watch funny cat videos, consume entertainment, do our research, learn, and communicate with friends and family, but we also do business, handle marketing, and engage with potential and existing clients online. However, just because the Internet allows us to reach our potential clients a lot easier, it doesn’t mean there are no benefits of using the printed business stationery.
Having custom business stationery will help you portray an image of a reliable and established business owner. Think about it – would you react the same way if you received a letter on a custom letterhead as you would react to a generic email? We’re all more likely to hold onto a pretty piece of stationery than a simple email, so if you really want to make sure your message sticks out and stays with your potential client, using custom stationery to deliver it is definitely something you want to think about!
Reinforce Your Identity | Professional Photography Business Stationery
The main purpose of business stationery is to deliver a message. However, that’s far from being the only purpose! When done right, your business stationery can reinforce your brand identity, boost recognition, and even create client loyalty. This doesn’t happen by accident, though. In fact, it requires a lot of planning, researching, and decision making. Whenever we design business stationery for a client, we advise them to start out by clearly defining their branding guidelines if their logo designer hasn’t already done it for them!
This is usually a short document listing all the colors and shades that will make up the brand’s color scheme. Whenever we design a logo for a client, we also list all the fonts we used for their logo. We also add design inspiration to make sure the overall design style is apparent from the guidelines. This way, our clients will have a better idea which colors, fonts, and style of graphics to use to ensure consistency throughout their stationery items. By sticking with the same color scheme, for example, you’ll tie together all of your items and make sure they look, feel, and sound like they came from the same source, which in turn will turn your brand into a memorable visual experience.
Include The Relevant Contact Details | Professional Photography Business Stationery
The information you include will vary from one item to another. For example, while plenty of details you include on your business card will match the details you include on your letterhead, the space on your business card is a lot more limited, so you need to be careful to include only the most important details. However, there are certain details you’ll want to include on every item. For example, the name of your business should be there, as well as your website. You should also include your phone number and the email address you check most frequently.
Keep Things Simple | Professional Photography Business Stationery
We’re buried under an avalanche of business stationery, and your stationery is bound to end up in a pile of other stationery items, so it’s only natural you want to make sure your items stand out. However, adding random design elements to your business stationery just to make it stand out might backfire and do more damage than good. You want your items to stand out, but make sure they don’t stand out for all the wrong reasons. A cluttered design will not only overwhelm your potential clients, but it might overshadow your message, which is the reason why you’re sending out the stationery in the first place.
So, how can you make sure your stationery stands out from the pile, but doesn’t overshadow the message? Include your brand’s color scheme, but limit the number of colors to 3-4 max. You’ll also want to include plenty of white space, especially around the most important bits of information. You’ll also want to use the fonts you use throughout your other materials to ensure consistency, but make sure the fonts are from the same family. The human eye finds it difficult to scan multiple fonts at once. Of course, you’ll also need to ensure the fonts are large enough to be comfortably read without a magnifying glass.