Professional Photography Questions Answered | How To Create Photography Packages That Sell? – And Other Difficult Questions Pro Photographers Face
Professional Photography Questions Answered | If you’re creative, bored of your desk job, and your friends and family keep telling you your photography is so good you should start a business, it might be a good idea to consider. However, keep in mind that your ability to take stunning photos will get you only so far. When it comes to turning pro, it isn’t all diamonds and rosé (Even though it should be!). We’ve all seen many talented photographers start a business with all the enthusiasm and drive, only to end up struggling to make ends meet for a few months and eventually close down their business.
You’ve got your photography skills polished to perfection, but what about the business aspects of your venture? Taking great photos is important, don’t get us wrong, but only business-savvy photographers will turn it into a solid source of income. The good news is that most of the common pitfalls associated with starting a business can be avoided with the right guidance and enough prep work. Yet, you’d be amazed just how many photographers choose to ignore important business decisions and procrastinate until it’s too late. To help you get started on the right track, we gathered some of the most difficult questions most photographers avoid, as well as a few tricks to help you answer them. Let’s get started!
What Do You Do? | Professional Photography Questions Answered
No, seriously, what do you do? If your only answer is that you’re a photographer, you will definitely want to dig a little deeper. With more than 170 thousands people saying they work as photographers, at least according to the US Census Bureau, and new people joining the industry each day, how do you stand out from the crowd? First, you need to choose an area of specialization. While you may think that being a jack of all trades will get you more clients, quite the opposite is true. By choosing an ideal client and a particular niche, you’ll have a much better idea how to brand and promote your business to get the results you’re hoping for.
How Much Do You Charge? | Professional Photography Questions Answered
Ah, the topic of pricing – the most dreaded topic among photographers, especially if you’re just starting out. Whether you’re not sure how much to charge to stay competitive, or you don’t feel confident in your skills just yet, you’re probably avoiding the topic, or leaving it up to your potential clients to set the terms. However, it’s a far better idea to work out your prices before starting out – this way you’ll have a starting point even if you have to lower the prices in the beginning in order to secure the potential gig. After all, if you don’t know your own worth, how is anyone else supposed to know it?
How To Create Photography Packages That Sell? | Professional Photography Questions Answered
Instead of letting their clients set the terms, many photographers will create different packages and let the client choose the one that fits their needs. However, don’t go crazy, as having more than three different packages can be confusing for a potential client. Start with the middle package, and have it priced to benefit your business and offer most value for the buck. This is the sweet spot – a package that will actually bring in profits and appeal to majority of your potential clients, so don’t include everything in the first package and make your most expensive package include everything you offer.
Should You Create Different Packages For Friends And Family? | Professional Photography Questions Answered
Your friends and family members will be there for you every step of the way, cheering you on and spreading the word about your new venture. While it’s important to stay grateful to people that helped you get started, it can get awkward pretty quickly when you stop shooting for free to build your portfolio and start raising your prices. Do you keep shooting friends and family for free, or treat them like any other client? As long as you make sure you’re on the same page, you can go either way. If you decide to keep doing free sessions, let them know what’s included.
Your friend might ask you to do extra editing or go above and beyond and not expect to pay for it, and you might end up feeling annoyed with them because they want all sorts of stuff for free without realizing this is something you usually charge for. Even if you do decide to charge a special price, try not to get upset if they ask for extra favors along the way. Remember, we’re talking about a favor for a friend or family member, and you can’t expect them to act the same way a normal client would act.
How To Ask For Referrals? | Professional Photography Questions Answered
Photographers rely heavily on the word of mouth marketing – after all, there’s no marketing tool more powerful than a happy client singing your praises. However, you’d be amazed how many photographers feel uncomfortable asking for referrals. Many clients will be more than happy to send new clients your way, but you need to work up the courage to ask them! To make it a lot easier (and improve your chances of success), consider offering an incentive. For example, a couple of free prints has high perceived value, which will make the clients more likely to refer you, but it won’t cost you too much.