Professional Website Redesign | 5 Quick Tips for Revamping Your Small Business Website
Professional Website Redesign | Is your website currently underperforming? Do you need to increase the number of visits you receive? Whether your website has been ignored for years or it’s time for some new features, a website redesign is an exciting time for your business. It gives you the perfect opportunity to evaluate your online marketing and outline an action plan.
If you’re thinking about redesigning your website, it’s likely that the first thing that jumped to your mind was design. However, there are a few factors to consider when redesigning that are much more important than just aesthetics. Before you can start thinking about mockups, layouts, and content for your new website, you need to set clear goals for your redesign.
When a website is published it could mean the difference between the blossoming or death of your business. Here are some suggestions on what to do when putting a website redesign into action.
Hire a professional web designer | Professional Website Redesign
Consider that a well-designed site with new, targeted content means your website is a tool that works 24/7 for your business. Your investment is sure to be realized over time. If you want anybody who visits your website to think, “This looks credible”, getting somebody on the team who knows what they’re doing can make your website, and your business, look reliable and professional.
Instead of hiring a professional to take on your website redesign, letting a close friend with no web design experience or yourself take over the process can be a damaging mistake. With an experienced web designer you can expect that your money will be well-spent. A professional designer can pick out color schemes that are easy on the eyes and reflect your business’ logo or theme, as well as making links visible and easy for the visitors to find them.
Get to know your clients | Professional Website Redesign
Who are you designing for? In marketing, this is know as your target market or target audience. The audience may be different even for different parts of your website. Along with the basics (such as age, gender, education, and income) you should also consider more in-depth information such as where your clients shop, what other websites they visit, how often they purchase your product or service, and their current opinion of your business. Once you define this, you can target call-to-actions, messages and look/feel to specific audiences.
Back your decisions with research | Professional Website Redesign
When you start a redesign, you want to do your homework first. In order to make informed decisions, you need to have data to back you up. It sounds obvious, but doing proper research is sometimes overlooked. It’s easy to get distracted by some of the fancy trends in web design, but remember that fancy isn’t always right.
Do you get a lot of global traffic? Maybe you need to consider support for multiple languages. High or growing number of visits from mobile devices? Make sure your new website is properly optimized for these visitors too. The list goes on and on and is different for everyone, but don’t let anyone tell you what you need without looking at real data.
Make people feel heard | Professional Website Redesign
As a business owner, you may have a number of motivations for redesigning your website, but it’s key that you don’t forget those who will benefit most from your new website: your clients. Current users can be a great resource for helping you to define your redesign goals. It’s important that you give people a platform where they can provide their ideas so they feel like they are a part of the process in the first place.
You can even do basic things like sharing a Google Doc where everyone can write their ideas. Ask them what they like about your current website, and ask what they think should be improved. In addition, ask opinions about what they value in other websites they have interacted with recently. This feedback should give you a good starting point for your redesign.
Make your website mobile ready | Professional Website Redesign
Do visitors use mobile devices like phones and tablets to visit your website? If so, your site should support a responsive framework. More and more people are taking advantage of mobile technology, so not only does it make your business more accessible but also like it’s keeping up with the times. Responsive websites are “screen agnostic” meaning no matter the size of the screen being used, your site will display to be optimized for that screen size.