Proven Photography Business Ideas | Actionable Tips To Rock Your Photography Business And Grow Your Client Base
Proven Photography Business Ideas | Starting a photography business is super easy! Now, the challenging part is turning it into a success story! Pretty much everyone with some extra cash on their hands can start a business, but getting the right equipment isn’t any guarantee you’ll actually succeed in turning your passion for photography into a solid source of income. Even your talent will get you only so far when it comes to business success. After all, we’ve all seen many talented photographers we admired for their talent start a business only to close it down after a few months of struggling to make ends meet.
So, what can you do you to avoid their faith? Should you even give the idea of starting a photography business a go? It doesn’t mean you should give up on your dream of running your own business just because the competition is fierce – at the end of the day, if it were easy, everyone would do it! There’s good news, though – with the right guidance, enough preparation, and just a tad bit of creativity, you can make sure your business not only survives, but actually thrives even in the most competitive of markets. We put together a short guide to help make sure you start off on the right track!
Branding Isn’t Just For The Big Shots | Proven Photography Business Ideas
Branding might sound scary or like an enormous endeavor that requires an entire team of experts – but that’s just something branding agencies would have you believe. Branding can be defined as the public image of your business – from the visual identity elements, such as your logo, your brand’s color scheme, and the overall design of your printed and digital marketing materials, to the actual experience your clients have working with you. It trickles into the tone and the voice you use to engage potential and existing clients, and even your style of photography.
Take some time to think about the nature of your brand – are you aiming for a classic, elegant brand, or a youthful, modern, and edgy one that will appeal to the younger crowd? Will you focusing on providing budget-friendly services, fast turnaround, or an excellent customer service? Remember, you can’t be everything to everyone, so once you define your brand, stick with it and pay attention only to the reactions among your potential clients.
Set Up A Marketing Calendar | Proven Photography Business Ideas
If you’re serious about your business, you’ll definitely want to take marketing seriously. After all, how is anyone supposed to hire you if they haven’t even heard of you? However, it’s important to keep in mind that marketing isn’t simply putting out an ad in your local newspaper – instead, an effective marketing strategy is more of a marathon than a sprint. Thanks to the Internet, there are countless platforms, tools, and networks you can use to promote your services, and choosing the right ones can be the most difficult task.
Jumping from one tool to another and switching platforms too often can actually be detrimental for your success, as you won’t be able to gauge their effectiveness or get the most out of each if you decide to focus on too many tools at the same time. To avoid this, you will want to determine which tools will be best for your business and set up a calendar. This will not only allow you stay on the right track, but will also help you track the results and make tweaks along the way as needed. Then, if you notice a certain element not working, or at least not giving you the results you hoped for, you’ll have plenty of data to figure out what you did wrong or even completely replace it with another tool.
Update Your Equipment | Proven Photography Business Ideas
You’ve probably put together quite a collection of equipment while working as an amateur photographer, but keep in mind that you’re a professional photographer now (Sounds absolutely amazing, doesn’t it?), so the equipment you use needs to live up to the standards of your business and meet the expectations of your potential and existing clients. You will especially want to go through your equipment to see if it fits the niche you decided to specialize in. For example, the equipment you used for landscapes as an amateurs won’t do you much good if you decided to target high-end brides or marketing agencies.
In addition to the camera body, lenses, and even lighting gear, you’ll also need to invest a good chunk of your budget in your backup equipment. Remember, even brand new equipment will fail, and the very last thing you need is to have your camera die on you in the middle of a shoot without a proper backup. Another think to work into your budget will be a solid computer and editing software to touch up the photos you take before sending them off to your clients. While it’s not vitally important, upgrading your computer will make editing a much faster and smoother experience, which in turn will allow you to focus on what truly counts – your photography.