Proven Photography Business Tips | Getting Smart With Your Business – The Photographer’s Guide To Surviving The Startup Stage
Proven Photography Business Tips | If you’re passionate about taking photos, starting a photography business probably sounds like a dream come true for you, and if you’ve ever daydreamed about quitting your day job and taking up photography full time, you might want to give it a serious thought. After all, the equipment has never been more affordable, and registering a business is easier than ever. So, the only thing standing between you and success is your fear, right? Well, not quite! While courage is essential to take that leap of faith and start your own business, to turn it into a successful venture, you’ll need a bit more than just courage.
There are many amateur photographers that are just as talented and just as dedicated joining the photography industry each day, and with that comes the challenge of standing out. While starting a business is technically the scariest part, it’s also the easiest. It’s when you work up the courage to dive in that the real work starts. However, there’s good news: surviving the startup stage and staying ahead of your competitors doesn’t have to be exhausting or overwhelming. To help you get started on the right track, we put together a quick-start guide for the brave ones about to venture on an epic journey. They say the first step is the hardest, so make the first step checking out these proven tips to ease your way into the world of entrepreneurship.
Do Your Homework | Proven Photography Business Tips
Before you dive in headfirst, you will want to make sure you do all the prep work necessary for a smooth launch. For example, do you already have a solid idea who your ideal client is? If not, you’ll want to take the time to clearly define the persona and you’ll have a much better chance of actually reaching your potential clients. Yet, you’d be amazed just how many photographers deliberately skip this step believing if they don’t narrow down their target audience, their chances of success will be better.
This way of thinking is flawed for many reasons, but the most important one is the lack of focus. If you don’t define your ideal client, you won’t be able to set up an effective marketing strategy, as you won’t have the slightest idea whose attention you’re trying to attract, or know anything about their preferences. Not only will your marketing efforts lack focus, but you might end up getting all the wrong equipment – after all, each photography niche has slightly different equipment requirements, and you might end up wasting a lot of money if you miss your mark here.
Start Building A Brand From The Get-Go | Proven Photography Business Tips
Branding is a vitally important aspect of any business in this day and age, especially in industries as saturated as the photography industry. At the end of the day, chances that you’re the most talented and creative photographer in your particular niche, with all due respect, are slim. Even if you were, the number of photographers competing for the same audience is enormous, so you need to find a way to stand out from the sea of competition. This is where branding comes into play – it’s defined as a collection of tools and efforts used to build a unique identity.
This covers pretty much everything from your logo to the way you greet your clients, but you’ll want to start with the name of your business and the logo you’ll be using. These two are the most important points of recognition, so make sure you get them right straight away, as changing the name or the logo later on can do more damage than good, as you’ll be building awareness from scratch. When you sort out these two, move onto the color scheme and the visual identity of your brand that you’ll be applying throughout your materials to ensure consistency.
Networking Is Crucial | Proven Photography Business Tips
Photography is a social business – after all, it’s all about working with people. While we all have good days and bad ones, remember that having photos taken by a professional isn’t something your clients do on a daily basis. In other words, this is a special occasion for them, so even if you’re having a bad day, put on the brightest smile you can and try to make the entire experience memorable and enjoyable for your clients. It’s not the photos they’ll be raving about, but the marvelous experience they had working with you, and they’re more than likely to send their friends and family your way.
To boost your chances of getting referrals, you can always consider offering a referral gift to your clients for each new client they bring in. This should be something that has high perceived value, but doesn’t cost you too much, such as a free print or two, or even just a discount on their next purchase. However, don’t forget that it’s not just your clients that can bring you more business. You should also tap into other businesses!
Referral Networks Can Be A Powerful Business Tool | Proven Photography Business Tips
While offering free prints to other business owners isn’t necessarily the most productive tactic, you can do something similar – for example, if you’re a wedding photographer, take a few professional shots of the venue or the cake and send them to the venue owner or the cake decorator and let them know how much you appreciate referrals. They’ll get free marketing material, and they might return the favor and send their clients your way. It’s a win-win situation.