Quality Business Cards | Does Your Business Card Make A Great First Impression? Five Essentials To Consider
Quality Business Cards | Having an effective business card is not as easy as listing your name and contact information on a small 3.5″ x 2″ card. A well-designed business card should convey the overall image of your business – not easy, considering the size of it. The business card is a timeless tool that can be used to market your business, products, or services. However, with so many ways that people have to connect and network, you need to make sure your business card stands out, in order to keep it from going in the trash. How can you achieve all that in such a small amount of space?
You can’t expect your business card to tell your company’s whole story. What you should expect it to do is convey a professional image potential clients will remember. Since your card will stay with your client long after your meeting is over, think of your business cards as a powerful sale representative. Your goal should be to design a business card that’s appealing, targeted, and informative. Follow these business card rules to make sure your business card effectively boosts brand recognition, and performs well for your business.
Consider The Purpose Of A Business Card | Quality Business Cards
Staring and growing a successful business requires a good network of contacts – and an effective way to get your contact information to them! Anywhere you go that you meet others, be it conferences, meetings, luncheons, even in line at your local grocery store, can be your opportunity to network and make new contacts. A business card can accomplish multiple things. It can be used just as a way to quickly and easily hand out contact information. It can, however, also be a powerful marketing tool for your business. Before setting out to design your business card, decide what your main goal for the card is, and start from there.
Keep Common Business Card Storage Methods In Mind | Quality Business Cards
Business cards are generally stored in a number of ways – in a Rolodex on someone’s desk, in a business card binder or holder, or digitally with the use of a business card scanner app. You should keep these common storage methods in mind when designing your business card. If you business card won’t fit into these items, it may get tossed in the trash – making you miss a potential chance to bring in new clients. While it is vital to keep your card unique, don’t try and make it a funny shape, or too large to fit into a business card holder, or a wallet.
Don’t Forget To Include All Of The Basics | Quality Business Cards
One of the biggest mistakes people often make when designing their business cards is leaving off crucial information. Potential clients will look to your business cards for basic information about you, your company, and how to reach you. The most vital information includes: name, all relevant phone numbers (office, cell, fax), e-mail address, and the office address. Keep in mind that there is very limited space on a business card, so by limiting the amount of information, the design will be cleaner and easier to read.
Make It Legible | Quality Business Cards
Sometimes a business card contains a lot of information, several phone numbers, long email addresses, or URLs, multiple names, or addresses, and it may be tempting to shrink the font size to include every last bit of information you have. However, this could make your card look unorganized, cluttered, and also make it less readable. Are you trying to add some spice to your business card design? Let your logo be the design element that adds interest, but keep the text simple and straightforward.
Give Your Design Some Color | Quality Business Cards
You want to make sure your business card is going to stand out and be remembered, particularly when exchanging cards at a networking event. Make your business card a conversation starter. Make it interesting to look at. It’s always good to add color, a fun design, or even a catchy phrase to make the card memorable. With digital printing quickly overshadowing offset printing as the industry norm for business card production, it is now affordable to print full color, double-sided, ultra glossy and attractive cards.