Quality Web Design Tips | Designing For The 3 Second Rule: 6 Ways To Make Visitors Fall In Love With Your Website
Quality Web Design Tips | Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glimpse when they decide whether or not your website is worth their time. There are a lot of websites out there, many of them very similar to yours, more than a few that are maybe even better. If you want someone to spend time on your website, you have to persuade them to stay.
Having an appealing, attractive website is one thing, but putting your website to work for your business, and making an engaging, conversion starting website is a totally different thing. You have to catch the visitor’s attention, convey your message effectively, and spark interest… all within just a few seconds. Sounds pretty difficult, but there are some quality web design tips you can follow to make sure you’re not losing visitors to silly, easily remedied mistakes. What makes people hit the back button, shortly after entering your website? Why do they bail out so quickly? And what can you do about it?
Build Pages That Load Quickly | Quality Web Design Tips
Your website has to load fast! How fast? Really, really fast. It’s 2014, not 1998, and the dial-up experience is neither nostalgic, nor comforting. The old eight-second rule, the maximum time visitors usually wait while a web page loads, has collapsed to the two-or-less-second rule. Keep in mind that the more elements you add to your website, the longer it takes to load. In this age of instant gratification, if your website doesn’t load instantly, it will be abandoned.
Provide Easy Navigation | Quality Web Design Tips
By far the most vital goal of your website design process is to make sure that everything works the way it should, and that visitors will be able to easily see where they should go. Keywords, social media, and printed materials may get visitors to your landing page, but from there your navigation has to guide your visitors to the next stage of their journey towards making a purchase. Your website’s navigation should be intuitive, and simple to use. Provide people with the options they might expect upon entering your website, and make sure the top-level categories of your navigation bar reveal the most crucial, simple to understand content.
Use Images That Explain What You Do, And Support Your Text | Quality Web Design Tips
A picture’s worth a thousand words, but don’t be fooled, you don’t want a thousand of the wrong words. Are your images conveying the message you want them to? Images are the most shared, and liked content on social networks. They’re a very effective lead-generating element on your landing page too. The more a potential client likes your page, the more likely they’ll convert. It’s critical that your images help explain what your business is really about. Use unique, quality images that actually represent who you are and what you do.
Provide Content That’s Easy To Consume | Quality Web Design Tips
It’s no use having a beautiful, fast website that is full of nonsense. Choose your words carefully – you are basically meeting a potential client for the very first time. Visitors aren’t willing to read a novel to understand what you’re trying to sell. People are always in a hurry on the web, so make sure your writing is extremely simple, and focused. Make it funny, serious, provocative, or interesting – whatever appeals to your target audience – and keep it concise, and easy to understand.
Optimize For Mobile And Tablet | Quality Web Design Tips
What’s the use of a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, nothing. In a recent study, 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. If you haven’t optimized your website for mobile and tablet visitors, you are missing potential sales opportunities. Plain, and simple. Don’t miss out on conversions. Make sure to optimize your website to pass the blink test for mobile devices, as well as desktop.
Build Trust | Quality Web Design Tips
Web users have the attention spans of drunken gnats. Give them the information they’re looking for before they move on to find it more easily somewhere else. Remember, the more accessible you are, the more friendly and open for business you appear. Don’t hide from your clients if you want their business. One easy step: Make sure your company’s contact information (address, phone number, even a link to a Google map) is conspicuous and easily seen, and everywhere throughout your website. At the very least, put the phone number at the bottom of each page.