Quality Website Design | How To Make Your Website Stand Out From The Crowd: Five Pillars of Website Design
Quality Website Design | Your website is possibly the most vital element of your small business. Even brick-and-mortar stores can use a website that showcases their products, and helps clients find their locations. Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to designing a website that will make a professional first impression, you will always do well to keep everything up to date and on trend.
Your business’ website is everything. Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create design it for you, you’ll need to end up at the same place: with a website that boosts your business. So how do you make sure it’s designed to perform its main duty — converting visitors to clients? There aren’t any magic pills to design a great website that everyone will visit again and again, but there are things you can do to help.
Keep it clean and clutter-free | Quality Website Design
Keep it simple and remember the website is for your clients. Your visitors are there for a reason, and if you make them work too hard to find the information they need, or find the products or service they want, well, there are millions of other websites that they can go to instead. The world around us has become cluttered and the web is no exception. Ads, banners, buttons, badges, signs, icons, pop-ups, and so on – sometimes it can all get a bit overwhelming. So why not give your website visitors a break from all the noise and clutter?
Provide compelling content | Quality Website Design
Make sure each page of your website has something valuable to offer. The most vital aspect of a website is its messaging. The most effective websites feature simple, and concise text messaging in no more than a few words. Don’t put long paragraphs on your homepage. Tempting as it is to use the medium to bombard the visitor with all the information you can, do keep it concise in style and use laymen’s terms if appropriate – or include a glossary if technical terms are unavoidable.
Make your text easy to read | Quality Website Design
When choosing fonts, keep in mind that people will be looking at your website not just on a laptop, but also on mobile devices. Some large-scaled fonts may look good on a computer screen, but not scale or render well on a mobile device, losing the desired look and feel. Text is important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read it. There is no reason to publish website in a tiny font. If a website isn’t easy to read, there’s no reason for your potential clients to stick around for the additional effort.
Keep it consistent | Quality Website Design
Users like to know where they are within a website, and if the style of a page changes dramatically, visitors will lose interest and can start to feel lost. Maintain consistency – and a professional image – by making sure everything matches, from heading sizes and typefaces to design, color and style of images.
It can be tempting to have a variety of fonts, headings and layout styles, but nothing screams unprofessional louder than a website where every page uses different styles and colors. It’s hard work getting visitors to go beyond your homepage or a landing page, so don’t waste that hard work by making your website cluttered, and hard to read.
Optimize your calls to action | Quality Website Design
Look at any successful service provider website, and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best CTAs clarify what you are offering, as opposed to forcing people to figure it out on their own.
It really doesn’t matter how much traffic you generate, and how attractive your website is, if you don’t make it clear what your visitors should do next – call, order, or schedule a photo-shoot. Make it easy for your visitors to know what they should do to respond to your call to action.