Quick Branding Tips | Looks Matter: How Great Branding Can Lead to Greater Sales
Quick Branding Tips | If you’re wondering how your small business can stand out in today’s increasingly competitive industry, we’ve got one word for you: branding! To make your brand stick in your clients’ minds, you have to have a solid brand. There’s a lingering myth that branding is only for big businesses with big budgets. However, branding is your company’s super power! A strong brand can differentiate your business, helping your company stand out from the crowd, and allow your clients to identify with you in an engaging way. This builds loyalty, client retention, and a base which will keep your business moving forward.
Branding is what sets you apart from every other company in your industry — it’s the solid foundation when you’re building a business, it’s what you represent, and stand for. Branding is how you sound when you communicate with your clients, and what you look like in print and online. These days, your competitors can copy your products, steal your concepts, or your services. The one thing they can never copy? Your brand. It’s unmistakably yours. Your brand is derived from who you are, who you want to be, and who people perceive you to be.
Define Your Brand | Quick Branding Tips
Defining your brand is like a journey of business self-discovery. It can be complicated, time-consuming, and even uncomfortable at times. Don’t let your competition define your business, and don’t leave it up to your employees to live your brand vision without your guidance. With brand guidelines, you can make sure that your business communications and content look consistent, and convey consistent messages. Your company can have the most interesting, rarest products or services in the world, but if you don’t know how to strategically position your product in front of your target audience, or communicate in a language that your audience understands, your brand is at risk.
Create A Strong Visual Identity | Quick Branding Tips
Successful brands are instantly recognizable. They have a style and design that is unique, that evokes emotion, and that is relevant to their target market. Quality graphic design should be a critical part of every one of your marketing efforts. Your logo is the cornerstone of your brand, so take some time to get it right. After you’ve decided on a name, tell your designers about your brand, and let them translate those essential concepts into a memorable logo. When you hand someone a typical business card, they usually put it in their pocket and rarely even look at it again. Take this opportunity to turn something boring into something memorable.
Have A Distinct Voice | Quick Branding Tips
A great way to make sure your distinct brand message is delivered consistently across your business is to focus on how you and your employees interact and communicate with clients, be it in person, over the phone, or through social media. Reuse key phrases that are your unique selling points, whether they’re used in your brochure, on your website, or in print ads. Put your business slogan or tagline on everything — it’s your brand promise boiled down to a catchy, memorable phrase. Giving your brand human characteristics like outgoing, fun and quirky will help you communicate consistently and connect with your audience. As a small business owner, don’t be afraid to let your personality shine.
Treat Your Clients Right | Quick Branding Tips
Give your clients an unforgettable experience, and they’ll turn into repeat customers, and even tell their friends! Boost the value of your offering. Value, not to be mistaken with price, can help define your brand and differentiate you from the competition. There’s a reason people are willing to pay 75% more for Coke than a generic version of cola. 80% of business comes from 20% of clients, so reward and thank your best clients regularly. Branding elevates your offering from a commodity to a unique product, distinguishing you from a discounted brand.
Make Your Small Business Look Bigger | Quick Branding Tips
Having a uniquely branded business takes your presentation up a notch. Even using low cost creation, everything from your business cards to your email signatures should be consistent and polished, supporting the quality image you want to convey. Sure, you may run your business out of your kitchen, but your clients don’t have to know that. If they do, they won’t be as likely to compensate you fairly.