Quick Business Branding Tips | Small Business Branding Tips Fit For A King
Quick Business Branding Tips | We’ve all been taught that a firm handshake, professional attire, and good credentials are the basics for a good first impression. Today, that’s no longer enough. If you’re just starting out in your industry, or are ready to get more professional, it’s time to take a look at how you’re branding your company. There’s more to your brand than just your logo and a witty slogan. Your brand is the entire sum of what you do, how you do it, and the experience your clients have with you. It determines whether clients join your loyalty club and refer you to friends — or don’t bother with you at all.
Branding gives your clients something solid to associate your company with. Many people over-analyze things, however, and end up thinking that branding their business is a complicated, daunting task. Branding is one of the most essential things a small business owner should do, since it could be the tipping point between gaining and losing clients. If you aren’t sure where to even begin in branding your business, here are a few tips to help you get started.
Choose A Simple Branding Message | Quick Business Branding Tips
Review the product or service your business offers, pinpoint the place in the market it occupies, and research the emotive and rational needs and concerns of your clients. Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. What sets your business apart from others in your industry? What makes you unique and original? Take the time to do some soul searching, and determine exactly who you are, and what makes your brand.
Establish A Presence | Quick Business Branding Tips
You’re being googled by friends, colleagues, and potential clients every day, so make sure your branded content is what people find when they do it. One way to do this is to build a basic online presence through your own website or blog. The bigger web presence you have, the more your client base will notice. You have the ability to impress and make an immediate impression. Websites like Facebook offer you great ways to really target a specific demographic. Sponsored Stories, Promoted Posts, messages which end up on a person’s News Feed, and a dozen other targeting and posting methods can help you compete with the big boys on any level.
Be Consistent | Quick Business Branding Tips
You should have all your communication and web pages your clients access convey the same image, tone, and message. If you have a conservative website, your logo and business cards should also be conservative. Tie in elements from your website or logo on your social media platforms, and printed marketing materials. The more consistent all of your branding is, the easier people will remember your comapny. If you aren’t focused about how you appear, then your potential clients will be distracted by your inconsistency, rather than focused on your message.
Measure Reactions And Tweak Your Message And Design | Quick Business Branding Tips
As you move forward, make sure you track the reactions of your potential clients to your brand. Watch for their discussions on social networks and blogs, and pay close attention to sales figures. It’s wise not to change your website design or logo every six months, because you want to make a lasting impression with clients. However, after a few years, consider updating your logo to ride with the times. Make small changes to your branding strategy so it’s still recognizable.
Have A Value Proposition | Quick Business Branding Tips
Word of mouth is often a small businesses best lead generator, so offering great products and services that people talk about is an essential part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Value, not to be mistaken with price, can help define your brand and differentiate you from the competition.
Give Quality First Impressions | Quick Business Branding Tips
The number-one way to take advantage of social media, and to use the audience there is to offer up quality and value. If you’re posting high-quality material and offering value that someone can’t pass up, then you’re an equal in the eyes of an impartial client. Even if you work in your pj’s at home, your brand doesn’t have to say that. Professional branding can make your company seem bigger and more successful than it is. Let it!