Quick Business Card Tips | How To Design An Awesome Business Card: Essentials To Consider
Quick Business Card Tips | We all know how crucial first impressions are. In business, this “first impression” is usually provided by your business card. Whether you are meeting a potential client for the first time or at a networking event, your business card is an important factor in creating a good impression. Savvy, well-connected business people never leave home without a stack of effectively designed business cards in their wallet or purse, but what exactly makes a business card design effective?
Although we’re working in paperless offices more and more, the old-fashioned business card is still a mainstay of business. If you haven’t got a card you can hand out to potential clients or business partners, you’re missing out on a vital marketing opportunity. Before designing your card, consider your industry, target client and the personality of your business. These quick tips should give you some guidelines when looking to design your own business card.
Good Design Principles | Quick Business Card Tips
It may sound obvious, but the first, and most vital thing to think about when designing your business card is the information you want to include. The main goal of a business card is to make it easy for people to contact you. Make sure your name, job title and company name or logo are clearly displayed. You don’t have to provide a long list of services or every single store address if your business has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be more organized and easier to read.
Brand | Quick Business Card Tips
A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is crucial that your business card is consistent with your other branded materials. Whether your logo is an image with words or just logo type, add it to your business card in a prominent location. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual symbol of your brand. This helps to reinforce your brand, helping potential clients remember you and your company better.
Color | Quick Business Card Tips
It’s a good idea to keep your business cards in line with the rest of your business branding. If you have company colors, use them. Keep readability in mind when selecting colors to use on your business cards. Avoid colors that are too dark, bright or light, as they can make it hard to see your company’s contact information. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers. Remember, your goal isn’t to produce a work of art.
Font | Quick Business Card Tips
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Be careful – small text can often look readable on a computer screen, but turn into an illegible smudge when printed. Do pay attention to alignment – left align for easier reading. Too much centered text can look cluttered and is hard to read. Don’t use decorative or too complex fonts for your name and contact info, unless it’s right for your business image. Use easy-to-read but not too generic fonts (such as Courier).
Paper | Quick Business Card Tips
Don’t cut corners and buy business cards that are thin and flimsy. The only thing they will be good for is using as a toothpick. Your card should feel solid in your hand. A business card printed on paper thinner than 300gsm looks and feels quite thin, which can make them feel tacky and cheap. Try thinking of your card as you would of a handshake – nobody likes a limp handshake, so why would they like a flimsy business card?
Use It! | Quick Business Card Tips
Once you print your new business cards, make sure you have a supply of them with you wherever you go, and hand them out whenever you can. Every card that you hand out is potentially another client. Make sure you get a card from the people you meet, just in case they lose yours. Connect with them online shortly after the event as this will allow you to keep in touch with them even if either of you misplace the cards after that.