Quick Business Stationery Tips | Design To Impress: What Does Your Stationery Say About Your Business?
Quick Business Stationery Tips | Usually overlooked, and often your Achilles heel as a result, business stationery can be a subtle, yet very powerful way of getting your message across. Invoices, letterhead, compliment slips, and business cards are crucial weapons to have in your business arsenal as part of an overall communications strategy. The design of your stationery should convey the image that you want your brand to project. Making sure that your branding strategy is incorporated into the design will help people recognize your business, and understand the message that you’re trying to communicate.
Just like business cards, business stationery is no longer used just to provide basic information about you, and your business. Today, more and more brands are using creatively designed business stationery to convey the image, and character of their companies to make a long lasting impression. However, there are a few things to think about when designing business stationery, so that the end product conveys the essence of the company in an appealing package.
What Business Stationery Do You Need? | Quick Business Stationery Tips
Communication by email has grown enormously, but most business owners still need letterheads. Not having them just looks unprofessional. Branded stationery is an effective way for a business to make a great impression on clients, and business partners. The effect will be even stronger in combination with matching envelopes, and print marketing materials. We’d also recommend compliment slips – they’re handy when you have to write a short informal note to your clients, or suppliers, and business cards are a must if you plan to meet potential clients, of course.
Your Logo Is The Face Of Your Business | Quick Business Stationery Tips
Having a well-designed logo helps clients differentiate your company from your competitors, which is crucial for your business. This is true for businesses big. and small. It doens’t matter where you want to place your logo on the sheet, it is vital to choose a design that is simple, but at the same time stands out on the paper. The logo has to be simple, effective, and versatile as it will be implemented into various methods of printing, and will need to be scalable to fit items as big as billboard banners, and small for items like Twitter avatar.
Keep It Simple | Quick Business Stationery Tips
Keep it simple – otherwise you’ll end up with something that looks like a dog’s dinner. Use one or two fonts, and steer clear of anything that’s too complicated to read. Text should be printed in an easy-to-read format, aligned left to right. Don’t use gimmicky, or old-fashioned typefaces, pick something that will look good now, and in the future. Your choices should boost your brand image, not work against it. Also, never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information or images, this may result in your stationery becoming too cluttered, and a reader will lose interest quite quickly.
Use Color | Quick Business Stationery Tips
Color is always a powerful tool with stationery and other marketing materials – it grabs attention, and makes the read all that bit more interesting! Matching the colors in your logo to those on your stationery is a smart idea for branding purposes. Think carefully about your branding colors, and how you use them to the individual stationery designs. You might favor a light color for your logo, or the content, but it might not show up on white paper.
Paper Quality | Quick Business Stationery Tips
When the time comes to print your business stationery, your budget will probably affect the choice of paper, but keep in mind that there are options for every budget. Choosing high-quality paper for your business stationery can make it seem more professional. Yes, printing on thinner paper is cheaper, however what does that say about you as a business? Get your business stationery printed on good quality paper and card – feel can be just as important as look.
Contact Information | Quick Business Stationery Tips
Effective business stationery must include your contact information. Including your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to reach you. Keep in mind that you will have to choose the most appropriate and important contact details for each stationery item (as some of the items may not be big enough to fit them all on!