Quick Content Marketing Tips | Does My Content Look Big In This? Content Marketing Tips For Busy People
Quick Content Marketing Tips | If you’re trying to market your company online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look or turn. But what can content marketing actually do for your brand? There’s marketing, and then there’s content marketing – a niche that’s becoming more and more relevant in a digital era. Content marketing can be found just about anywhere from startup company websites to Facebook pages, email newsletters, and even tweets. However, there’s a right and wrong way to approach content marketing, especially if you’re just starting a business.
With more marketers focusing on content creation, and more people communicating on social media, every piece of content you create has to break through all the clutter and catch your target audience’s attention in such a way that makes them choose your message over one that comes from your competition. It’s not just about grabbing attention — if it were, all you would need to do is post a bunch of cat videos all day long; but that’s not exactly going to help you reach your most important business goals, now is it?
Write For Your Audience | Quick Content Marketing Tips
The tone and style of the content should be directed towards your target audience. For example, you’d use a very different approach marketing to teens, as opposed to baby boomers. Tailoring your content around your target group will help ensure the right people are finding it, help boost engagement, and help build a loyal audience of the exact types of people you’re trying to target for lead conversion. Without clearly defined target market, you will simply be shooting in the dark with your efforts. Check what your clients are sharing on social networks. By making your blog posts relevant to your target audience, they may pass along your content as well and become your advocate, awarding you with free, yet most valuable, marketing.
Quality Over Quantity | Quick Content Marketing Tips
There has been this long-asked question: which is better, writing loads of basic articles, or just a few amazing articles? The bottom line is every piece of content you create should have some real value, and leave your readers happy they had read it. Yet, it’s vital that you are consistently and frequently publishing new content. To achieve this, you can share your blog entries more than once on social networks, for a few different reasons. Some of the biggest benefits you will get are more traffic, reaching people in different time zones, and sharing your content with people who’ve followed you after you posted it the first time.
Content Doesn’t Have To Be Written | Quick Content Marketing Tips
Many times when we think of “content marketing” we immediately think of written text. However, it’s critical to keep in mind that text is only one media format of many. If writing is not your strong suit, think about including video or audio content into your strategy. Audiences are naturally prone to be more engaged with visual content, as 90 percent of the information that comes to the brain is visual, and content that uses imagery gets 94 percent more views than those without. Another easy way to create consistently high-quality content is to post videos. 78 percent of people say they watch online video every week, and 55 percent say they watch videos on a daily basis.
Create Readable Content | Quick Content Marketing Tips
Even if they have been drawn to your post by the title and subject matter, your visitors can still be deterred if an article is badly formatted. Huge chunks of text with large paragraphs, little formatting, and no images would be enough to make most visitors leave your website. You should also keep in mind that people will be accessing online content on a number of devices such as smartphones and tablets. They need white space to breathe, so don’t be afraid to put content in short, digestible bits.
Have Something To Say | Quick Content Marketing Tips
Finally, content should be entertaining and informative. If you don’t have something to say, wait until you do. It’s obvious when content is fluff and your brand deserves better. Write what clients in your industry want to read about. Then, localize further by niche, or geography for relevance to you. Give your potential and existing clients content they can learn from, and share with their friends and followers. You’ll need to determine their pain points, and any problems they’re having in their role, and then figure out how your business or product can help.