Quick Logo Design Tips | Get Noticed! Essential Tips To Make Your Logo Stand Out
Quick Logo Design Tips | With new companies sprouting up every day, there’s always a need for new logos. However, even though the actual process of sketching and producing a logo is pretty simple nowadays, there’s a lot more to logo design than just copying and pasting some nice text with a graphic beside it. Your logo is the most recognizable part of your business identity. It must represent you all by itself, while at the same time communicating your overall brand. It is not always an easy thing to come up with something simple like a symbol which would effectively convey certain idea, business mood, value, feel and look.
Logos are all around us. Open up your fridge, flip through a newspaper, browse the Internet, and there they are! And the moment you see them you remember products, ads, good experiences and possibly bad ones; but the important thing is you remember them. A good logo can boost loyalty between your business and your clients, build a brand identity, and provide the professional look of an established enterprise. But what are some vital things to consider?
Don’t Underestimate The Power Of Color | Quick Logo Design Tips
When taking the brand’s personality into account, you have to think about every element of the image. That’s why we strongly suggest you pull some color into your logo. While not crucial in the initial design phases, your choice of corporate color will have a ripple effect throughout all you corporate ‘look-and-feel’ material and is a decision that should not be taken lightly in the final stages of the design process. Choosing the right palette can say a lot about your business and can evoke an emotional response in a potential client.
Buck The Trends | Quick Logo Design Tips
Don’t worry about what everyone else in your niche is doing. Trendy logos get stale fast. While staying up to date with current design trends is vital, it is more important to stay true to your brand’s personality. A professional logo designer will work with you to examine your brand and then create a design that will represent you well for years to come. The design basis for a powerful logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes your business sees as it matures.
Be Appropriate | Quick Logo Design Tips
You don’t have to do what everyone else in the industry is doing, but it is wise to consider how your logo will be perceived. For example, you wouldn’t want to use a childish font for an investment banking firm, or a shape with sharp points for an infant clothing line. Balance your inventiveness. Researching the target demographic to figure out what appeals to it goes a long way toward delivering a positive reception of the brand. The company has to consider not only age, but also gender, location, education and income.
Fonts To Use In A Logo | Quick Logo Design Tips
If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is unique, a font that makes your brand appear original and that stands out from the rest — but not in a negative way. The wrong font can drastically change the message the logo is supposed to communicate. The right font will set a tone for the brand and be the representation of the company’s vision.
Logo Simplicity | Quick Logo Design Tips
The logo may look amazing on your business cards, but does it looks as good on your social media profile pictures and website? Keeping it simple is one of the best approaches when it comes to logo design. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. The simpler the logo, the more likely it is to fit all environments. Your logo has to look good on a range of media; if it’s too complex, it will conflict with the environment it’s being used in. Make sure the logo you create is in vector format so it can be resized and used in a variety of media without losing any quality.
Be Unique | Quick Logo Design Tips
The biggest mistake a company can make is designing a logo that parodies or imitates another brand’s design. A logo is a visual summary of the business it represents, and it should never remind people of another brand or business. Creating a unique design involves creating something out-of-the-box and thinking creatively. What’s crucial is to design something that you believe is different from anything already out there.