Quick Marketing Guide | Make Clients Fall In Love With Your Photography Business! The 6 Elements Of Irresistible Marketing
Quick Marketing Guide | When running a photography business, taking the pictures can feel like the easiest part of the process. It’s the business side of things that photographers often find difficult. This doesn’t just happen in photography business, by the way. You could be in just about any industry and you’ll see people who are great at what they do, but it doesn’t mean they’d be as skilled at running a business.
Booking clients is one of the most vital elements of growing your photography business. Finding the best ways to promote your business will help you find and book clients that you love and that will help to grow your business. Are you new to photography and trying to figure out how to get your first legitimate clients through the door? Or, have you been in business for many years and are now contemplating marketing for the first time ever? We selected top marketing tips that you can use to market your photography business more effectively.
Find A Niche Market | Quick Marketing Guide
Rather than being the jack of all trades, being the photographer that does just about anything, pick a niche market and get really good at it. It’s incredibly important that you know exactly who your ideal client is and that you tailor every part of your business toward the things that appeal to them. Pick a niche market that you are passionate about and you’ll find that it’ll do two things. Number one, it will get you focused on what you have to do or to achieve. The second thing it will do is make your marketing a whole lot easier.
Set Up A Portfolio | Quick Marketing Guide
Setting up a portfolio of your best work enables you to showcase your capabilities to potential clients. Create a gallery on your website, placing your work under clearly-defined categories. It doesn’t have to be an extensive collection of every picture you took over the years; if anything, it should be a simple website that shows a balanced selection of your imagery.
Take Advantage Of Social Media | Quick Marketing Guide
One of the vital parts of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. It’s ok not to be as sociable as other people, but it’s a real crime to let your photography business ride when social networks give you great opportunities to influence other people. When you blog the images from your client’s photo session, take a moment to share them on Facebook, Twitter or any other social media network that your ideal clients use. They’ll share the images with their friends and you’ll get traffic as they point people your way.
Take Care Of Your Vendors | Quick Marketing Guide
Building a positive relationship with your vendors is a critical step in growing your business. When meeting with vendors, remember to be personable – while they are a business, they are people too! If your main focus is on wedding photography, make connections with florists, wedding planners, wedding dress boutiques and caterers. By connecting with businesses who offer complementary services, you can become a part of their referral network, which can help you generate leads for your new photography business.
Blog Regularly | Quick Marketing Guide
Google likes websites that have fresh content on a regular basis. Blog the photographs you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. A blog is an effective way to start communicating with your audience what you are all about and what you can offer them. In a similar way to updating your social networks, blogging the latest pictures that you’ve taken will give a good impression to potential clients of the type of work that you can do.
Referral Gifts | Quick Marketing Guide
Word of mouth advertising is one of the most powerful things you can have for growing your business. Past clients are a great source of referrals, and what better way to thank them and encourage referrals than by offering a reward? You’ll want to offer clients something of value, something such as a service or product you can offer them that doesn’t cost you too much but has a high perceived value. Taking care of clients is an important part of growing your business, as your ideal clients will refer you to their family and friends who may also be ideal clients for you.