Quick Photography Business Guide | Beginner’s Checklist For Starting A Successful Photography Business
Quick Photography Business Guide | Starting your own photography business is probably one of the most exciting decisions you’ll ever make! You love taking pictures, so why shouldn’t you try and make a living out of it? Keep in mind, though, that you’re definitely not the only one trying to go from being a hobbyist to running a photography business. Nowadays, pretty much anyone with some extra cash on their hands can start a photography business, but photographers that are able to turn their business idea into a success story are few and far between.
However, that doesn’t mean you should toss your dreams of owning a photography business aside. It just means you have to work a little smarter to set yourself apart from the flock of other photographers in your area or your particular niche, as well as avoid some of the pitfalls associated with the startup stage of every photography business. To help you hit the ground running, we gathered some of the most effective business tips every photographer needs to know about before launching a business. Let’s dive right in!
Write A Business Plan | Quick Photography Business Guide
Every successful entrepreneur will tell you one thing – in order to achieve your business goals, you’ll need to write them down first. A well-written business plan will guide you through the murky waters of the startup stage, and will answer questions like who your ideal client is, what services you’re going to be providing, how you’re going to cover your expenses before you start bringing in profits, as well as similar questions that might otherwise catch you off guard down the road.
Choose An Area Of Specialization | Quick Photography Business Guide
Having a clearly defined target audience is more important than many photographers actually realize. While you might want to accept pretty much every gig coming your way in order to start earning money, especially if you’re just starting out, by clearly defining your area of specialization, you’ll not only have a much better idea of what you’ll need to do in order to stand out from the crowd of competitors, but you’ll also know what equipment you’ll need to invest, and how you’re going to promote the services you’re providing.
Start Building A Brand Today! | Quick Photography Business Guide
Next, you’ll want to decide what you’re going to call your business – there are two main routes photographers take: you can either use your own name or come up with a unique name for your business. Whatever you decide, you’ll also need a logo, and since you’ll be using your logo as a watermark on your pictures throughout the Internet, you’ll want to consider hiring a professional designer to come up with this visual representation of your business, your style of photography and your unique creative vision.
You’ll also want to come up with basic branding guidelines that will ensure consistency throughout your marketing and brand materials, both online and off. Clearly define your brand’s color scheme, fonts, and even brand-oriented words that you’ll use throughout! By consistently using the same color scheme and logo, you’ll turn your brand into a memorable visual experience, and you’ll help your potential clients remember you and what you can do for them.
Invest In The Right Equipment | Quick Photography Business Guide
There’s no denying that the equipment you use will greatly affect the quality of the pictures you deliver to your clients, so you’ll want to find a way to allocate your budget to get the most important pieces of equipment. This will be your principal investment, and it pays to buy the best you can afford. As your business grows, you will be able to afford better, but, when you are starting out, it may be a good idea to take out a loan or seek third-party investment.
Keep in mind, though, that you’ll need backup equipment as well, because even brand new gear breaks down, and the last thing you need is losing your camera in the middle of the shoot, without a backup. You’ll also need to invest in a good computer and editing software, so you can edit the pictures you take before sending them off to your clients.
Come Up With A Pricing Plan | Quick Photography Business Guide
How much will you charge for your services? It’s a tough question for every photographer, especially when you’re just starting out. Even many pros shy away from talking about prices, letting the clients set the terms. However, even if you have to lover the prices at the beginning, it’s better to have a starting point when negotiating with a potential clients, then to leave it up to them. If you don’t know your worth, how is anyone else supposed to know it? And lastly, for every hour you spend shooting, you’ll spend about three hours editing, which is another thing you need to factor that into your pricing.
Start Marketing Your Business | Quick Photography Business Guide
First thing you’ll want to do when marketing your business is setting up a website. We live in a digital age where even brick and mortar stores can benefit from having a strong online presence, and your photography business is definitely not an exception. By setting up a website, you’ll have a much wider reach, getting your work in front of more potential clients that you could even dream of with just a printed portfolio.