Quick Photography Website Tips | Photography Website Design: The Good, The Really Good, and The Best
Quick Photography Website Tips | Before the boom of digital photography, only a handful of photographers had websites, and those who did were indeed visionaries. Their web pages were simple, up to the point, and the message was clear: I’m a professional photographer, and this is my online portfolio. In the age of digital photography, almost anyone is considered a photographer as long as they have an index finger capable of hitting the shutter button. And let’s face it, out of 100 shots, one has to come out half decent without any knowledge of the art of photography whatsoever.
A website is one of the most crucial tools for any professional photographer. A website allows your work to be found through searche engines, can be used as an amazing digital portfolio in a pinch, and is an effective way to communicate with your potential clients and fans of your work. However, photographers still keep making the same mistakes over and over again, rarely getting the best out of their websites. This post will show you how you can avoid those mistakes in order to get ahead of your competition.
Only Use High Resolution Images | Quick Photography Website Tips
This one is a killer and also a surprisingly common mistake. A lot of photographers are afraid to upload high quality images to their portfolio websites, because they think it doubles the chances of unauthorized usage. Forget about this! When a potential client goes to your portfolio, they expect to see high resolution, professional looking images. So give them that! Don’t display “full size” images at 300px by 300px.
Rethink Your Navigation | Quick Photography Website Tips
Sometimes it almost feels like you have to re-learn the principles of web with each photography website you visit. We know that every photographer wants to have a visually impressive and unique website, but please, make it usable! The easier your website is for your visitor to navigate and get around, the happier they will be. The happier they are with your portfolio website, the more positive feelings they will have while looking over your work, and they may even end up hiring you. However, keep in mind that the same works in the opposite direction. When it comes to creating a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the navigation simple, so people can focus on your work without being distracted by trying to figure out how to navigate your website.
Make It Easy For Your Users To Contact You | Quick Photography Website Tips
It doesn’t matter how great your photography skills and work are, if your visitors can’t reach you, you’re not getting any work. This is one deadly mistake that is more common than you may think! You should have a dedicated contact page with at least an e-mail address and a phone number, but keep in mind that the more contact information you offer, the better your chances of landing new projects are. It’s really easy to add contact details to your website, and finding your contact information should be a breeze for your visitors.
Optimize Your Website For Search Engines | Quick Photography Website Tips
Search engine optimization is probably the most vital thing you can do for your website. We no longer live in the internet era where you can just make a website, and search engines like Google, Bing, or Yahoo will eventually pick up your content and start showing it to their users. Now you have to use creative keyword placement, backlinks to popular websites, and design an easy viewing website, for both humans, and robots. The best tip for boosting your portfolio website’s SEO is to add Alt and Title tags to EACH PHOTO YOU USE! These tags are meta tags that you can add to an image, so Google knows what is the photo actually about.
Include A Blog | Quick Photography Website Tips
Nine out of ten photographers tend to register two domain names, one for the website and one for the blog. Why? You are splitting your work for no reason, lowering your search engine ranking, and confusing the clients in the process. The average portfolio on a photographey website gets updated once every three months or so. With that in mind, how do you expect to get repeat visitors if you rarely add new and interesting content to your website? A portfolio-only website is just not enough nowadays. The web is more dynamic than ever and the photography website with 3 or 4 pages and little text doesn’t stand a chance!