Quick Portfolio Design Tips | “I Wish I Knew That Before I Created My Portfolio!” – Essential Tips For Creating A Portfolio Website
Quick Portfolio Design Tips | The presentation of your work is one of the most vital factors in the success of your photography portfolio. Even if your work is absolutely brilliant, it won’t speak for itself if the presentation isn’t just as strong. If you’re a designer, artist, or a photographer, chances are you need to showcase your work online. And while there are platforms out there that will host your portfolio for you, their solutions are often not quite what you were looking for.
Next to your charming personality, your immaculate work ethic, and constant pursuit of excellence, your portfolio is the key to getting hired by agencies and clients. Your portfolio shows them what you’re made of, not just what you say you’re made of. To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. Here are a few tips to consider when creating a photography portfolio, so that you might give it the “wow factor” a potential client is looking for.
Have A Clear Logo And Tagline | Quick Portfolio Design Tips
Your logo is your brand; your tagline is who you are. In the short-attention-span digital age, you have to be able to grab attention and answer the question “why?” very quickly. In the Western world, we read from left to right, top to bottom, so it is only natural to put your logo in the top left of your website so that visitors can immediately identify who owns the website. Your tagline should be short and snappy, summarizing what you do. Who are you? What do you do? Where are you from? These are the questions you should keep in mind while writing your tagline.
Show The Strengths And Hide The Weaknesses | Quick Portfolio Design Tips
People will want to see your previous work to figure out whether you’re good or not and for general interest, to see what you’ve been up to in the past. How many examples should a photography portfolio include? It’s a tricky question, but you should aim to fill at least 20 pages of a physical folio, and at least 30 examples for an online space. Take the time to look at all of your work and carefully choose the right pieces for your portfolio. Always showcase the type of work you want to be doing in the future. Showcase only the work that you are really proud of, that look the best, and that use the best materials.
A Portfolio Should Put The Emphasis On Your Work | Quick Portfolio Design Tips
This is one of the most crucial rules for creating a portfolio website: make sure the emphasis is on the work, not the design of the portfolio. While you can definitely have a portfolio that’s visually interesting and aesthetically pleasing, it has to complement your work and help push it to the forefront of your potential clients’ minds. You don’t want the website to be overly flashy or unconventional — that will make the content more difficult to digest. Simplicity in the design and visual elements of your portfolio will push your work to the surface, where it should be.
About Me | Quick Portfolio Design Tips
Personalize your “About” page to tell your story, not just list your previous projects. Your portfolio is there to sell you, so it’s all about you. Let people see the man or woman behind the camera (i.e. website). Share your background, where you came from, how many years you’ve been in the industry, etc. The more details you give, the better your potential clients can form a bond with you and build trust. Exactly how you do this will depend on who your potential clients are. You have to take into account how conservative they’re likely to be or how laid-back their businesses are before deciding how to approach your own site’s design.
Contact Information | Quick Portfolio Design Tips
This is one of the most essential elements of a portfolio website but is often hidden or even ignored. A potential client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to hire you. It’s a fact that by including your contact into your portfolio, the chances of getting work from the potential clients will improve. To make their life even easier, it is better to put your contact information on every page, be it on site header or footer, so that they can retrieve the contact easily without going here and there.