Quick Small Business Marketing | You Can Grow Your Business With This 5-Step Marketing Formula
Quick Small Business Marketing | One universal small business goal is to sell products and services. This is generally best achieved by positioning the business in front of your target audience, and offering a product or a service they can’t refuse or find elsewhere. What’s the difference between the confident business owners who run growing businesses and entrepreneurs who can’t get out of survival startup mode? It all comes down to this: Every business has to have a clear marketing strategy in order to be successful. Marketing is crucial for the success of any business – it doesn’t matter how amazing the product or service you are offering is, if nobody knows about it.
Marketing your small business can seem like a complicated task, and sometimes you just need a little guidance to set things in motion. When creating and implementing your marketing plan, it is vital to think about your branding, and how you want your business to be seen, both in the short and longer term. Here are some tips that you can easily include into your monthly routine to make sure that you’re communicating properly with your target audience.
Define Your Target Client | Quick Small Business Marketing
The first decision in any marketing strategy is to define your target client. “Who do you serve?” has to always be answered clearly before you can use any tactic to its full potential. The way you market your business will depend on your industry, clients, and service – one size certainly won’t fit all. You need to make sure you are targeting your campaigns, spending time researching your potential clients, and focusing on the message you are trying to convey. The narrower you define your market so you can focus on those that you can best serve and those that can best service you, the more effective your entire campaign will be.
Define Your Category | Quick Small Business Marketing
Your category is simply the short description of what business you are in. Starbucks is “high-quality coffee,” Chipotle is “fresh Mexican burritos.” What few words would someone use to describe your brand? Analyze what marketing methods your competitors are using, and look for the loopholes. Be somewhere they’re not — maybe on Pinterest, or YouTube, or bus boards, or even bathroom stalls. Your unique benefit should highlight the one (or two) main benefits your product or service actually delivers that your target customer really wants, not a long list of all the features, and things your product does.
Don’t Neglect Your Website | Quick Small Business Marketing
Your website is your shop window, so think about what it shows to your visitors. You should always be asking yourself if you have the best shop on the street. Your website is one of the most effective elements of your marketing in one really important respect: it alone has the power to either kill, or to supercharge the response rates of all your other marketing activities. This means the quality and content of your website has to encourage people to completely trust you. Invest in a modern website with a appealing color scheme and straightforward navigation. It will not only make your website more effective and easier to navigate, but will also convey on the professionalism of your business.
Make Sure Your Website Is Mobile-Optimized | Quick Small Business Marketing
As consumers increasingly turn to smartphones and tablets to search for local business information, and to shop products and services, it’s critical that your website is optimized for those visitors. In the past year alone, smartphone usage in the U.S. increased by 50 percent. If a potential client can’t easily find and understand the information they’re looking for from their mobile device, or if you send an email that doesn’t look good on a smartphone or tablet, it will cost you business.
Manage a Social Media Presence | Quick Small Business Marketing
Set your sights on Twitter, Facebook, LinkedIn, Google+ and Pinterest. When you have a limited marketing budget, be sure to use the web and social media as alternatives to traditional marketing tools. Facebook and Twitter provide strong platforms to reach the vast majority of consumers with business updates, sales and promotions, new products and services. They also enable you to engage in one-on-one conversations with clients regarding questions, concerns, and complaints. Many forms of social media such as Facebook and Twitter don’t charge and a small business would be foolish to miss this opportunity.