Quick-Start Business Guide | Starting A Photography Business? 6 Things You Need To Do First
Quick-Start Business Guide | Today, it is easier than ever to get your hands on a camera and start taking pictures, but launching a successful photography business requires time and effort. Photography is a popular profession and hobby right now, which is exactly what the problem is. In the past few years, camera equipment has become cheaper than ever and consumer friendly, and as a result, everyone is a photographer. If you’re really going to succeed in a photography career, in addition to taking stunning pictures, you’re going to need to become a great business person.
Photography may be your passion and we can’t blame you for it. If you’re thinking of taking this passion a few steps further into starting your own photography business, we have a few important tips and recommendations you should think about before plunging in. Start your photography business out on the right foot with these six simple success tips.
Write A Business Plan | Quick-Start Business Guide
You have to be a very good business person to make a decent living doing photography. You’ll get there much more quickly if you start out right. Whatever photography business idea you have, all abstract notions and great ideas have to be formulated into a tangible plan. This detailed document serves as your guide, describing what your business is and how to turn it profitable. It breaks down things like cash flow, expenses, ownership, and competition.
Invest In Equipment | Quick-Start Business Guide
When it comes to camera gear, you’ll need two cameras, two high quality lenses, two flashes, as well as Photoshop and Lightroom to edit the pictures you take. Why two cameras? You need backup equipment! In the last few years, digital equipment has come to dominate the market, thanks to its high-quality image capture and versatile processing and editing options. Even though a few photographers and their clients still appreciate the appeal of film, keep in mind that fields like publishing, commercial photography and stock have little or no interest in the format.
Brand Your Business | Quick-Start Business Guide
You can’t be everything to everybody or you’ll fail miserably. To attract clients, you must build a brand that conveys your own unique style. Start with the name for your photography business – determine what makes you unique as a photographer and use it to brand your business. Whether you give it a company name or use your own name, you have to get a logo designed and then some business cards to pass around. You’re a part of a creative industry and your business’ brand has to show it, so don’t hold back.
Beef Up Your Portfolio | Quick-Start Business Guide
Being able to present concrete examples of your work is absolutely vital for landing new assignments. To do this it’s essential that you have a professional-looking portfolio, aimed towards your area of specialization. Professional presentation of your work is critical, and if you are not prepared to throw good money at it, you will not stand out in the theater of presentation to your potential clients. Your portfolio should be minimalistic and direct so that potential clients get a great sense of who you are and your style. Keep it simple; you don’t want to overwhelm them.
Optimize Your Website For Search Engines | Quick-Start Business Guide
As well as being an expert photographer, you’ll need to learn all about search engine optimization to promote your website and sell your services. So here is the lowdown on SEO, it means making your website easier to find for search engines. It also means making sure that it is pulled up under searches that are relevant. Basically, you’ll want to include keyword phrases in your html code and throughout the content on your website to get the full benefit of your target keywords. If you find it hard to do it all yourself, then investing in a monthly contract with a reputable SEO agency will definitely be worth your while.
First Steps In Marketing Your Business | Quick-Start Business Guide
Once your portfolio is set up and your business is branded, it’s time to start making marketing moves. Landing work through word of mouth is a great way to promote your business but it’s not always available, particularly if you’re just starting out. Social media is a powerful promotion tool for every budget, but it’s best to start out with one or two networks and use them consistently. Facebook is a good option, but you might want to lean towards one of the more visual social media channels like Instagram.