Quick Start Photography Marketing Guide | Shhh! 6 Powerful Marketing Secrets For Professional Photographers
Quick Start Photography Marketing Guide | If your calendar is still not booked up yet, you are not done with marketing your business. Maybe you haven’t even gotten started. When running a photography business, taking the pictures can feel like the easiest part – it’s the business side of things that photographers often find challenging. If you are just getting started in the industry, it can be frustrating because it seems like you can’t get your message in front of the right people.
Marketing, however, doesn’t have to be expensive or overwhelming, but you need to keep in mind that it doesn’t happen by chance. It takes a solid plan, tireless commitment, and consistent focus. In other words, it takes more than setting up a website and agonizing over the font on your business card. To help you get out of the marketing rut, we gathered six ridiculously affordable photography marketing ideas that work like crazy. Whether you’ve just launched a photography business or simply want to grow your client base, there’s a chance that there’s something new in here that could boost your business.
Get To Know Other Wedding Vendors | Quick Start Photography Marketing Guide
Vendors are vitally important, from reception venue personnel and florists to dress designers and caterers. Consider creating vendor cards after the wedding that feature one particular image that showcases that vendor’s specialty, and giving them away for free as an incentive for referrals. There are a lot of vendors out there who could give you client referrals if you approached them with the right offer. It makes perfect sense – they’re targeting the similar audience, but provide non-competing services, which means they already know tons of people looking for the services you’re providing.
Blog Regularly | Quick Start Photography Marketing Guide
Blogging is a great way to share your knowledge and offer visitors engaging and informative content using your own experience. Regular blog posts that are adjusted to your audience’s interests will grow your reputation as an expert and attract natural search traffic to your website. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, tips and tricks about the trade, share images and showcase products. At the end of the day, a website is like a brochure, whereas a blog is like an ongoing conversation.
Take Advantage Of SEO | Quick Start Photography Marketing Guide
SEO (stands for search engine optimization) is not as complicated as it may seem at first. Just try to include keywords throughout your content, relevant web page titles, descriptions and image captions (if you use those) to give search engines a better idea of what your portfolio website is about and therefore, help potential clients find you. Don’t forget to use ALT tags on your pictures. When uploading the pictures to your portfolio, use the ALT tag fields to describe them, and make sure to use the keywords you want to rank high for.
Getting Published | Quick Start Photography Marketing Guide
If you want to focus on building press and prestige for your work, getting published is an obvious way to go. You can submit images and story ideas to trade publications in your field as well as local media outlets. Once you’ve been published, you can use that publicity as a tool to promote your business and services and open doors to more work. Or, you can also consider finding blogs within your industry and offering to write guest content for them. Blogs are always looking for fresh content (because content is king). They’ll get free content and you’ll get free exposure. Win-win.
Social Networking | Quick Start Photography Marketing Guide
One of the crucial parts of marketing is reaching out to people on a level that they use, know and feel comfortable with. The most vastly used examples of this would be Facebook and Twitter, as pretty much everyone has a profile set up. When you blog the pictures from your client’s session, for example, take a moment to share them on Facebook, Twitter or any other social network that your ideal clients use. They’ll share the pictures with their friends, and you’ll get traffic as they point people your way.
Give Back To The Community | Quick Start Photography Marketing Guide
This not only gets your name out there, but it helps you build relationships with other professionals who may be looking for your services or refer you to people they know. There are very few charity organizations who would turn down free photography coverage for their event. However, in order to avoid being taken advantage of, do charity work for a particular person or group only once. If they ask a second time, don’t feel badly about charging them. Be charitable, but protect your business.