Quick Start SEO Guide | Cracking The Code Of Successful SEO Strategies, Increasing Website Conversion Rates, And Turning Visitors Into Customers
Quick Start SEO Guide | As a small business owner, you have to bear in mind one simple, yet vitally important fact: when your potential clients perform a search using a major search engine for your products or services, only one of two outcomes is possible. They will come to your website, or they will go to your competitor. Without search engine optimization, your website will end up buried under an avalanche of search engine results and you’ll get pretty much no conversions. With the help of a few SEO tips though, your unfortunate situation can be turned around.
A simple definition of search engine optimization in 2015 is that it is a technical and creative process to boost the visibility of a website in search engines, with the goal of driving more visitors to it. The intricacies of search engine optimization can leave even the most experienced small business owner feeling lost, but fear not! With the right guidance and knowledge base, you and your business can soon find yourself leading the pack in search engine results!
Understand What Your Ideal Client Is Searching For | Quick Start SEO Guide
Before you can write a meta title that will appeal to your target market, it’s far more important to get an understanding of what a potential visitor will type into a search bar. In other words, figuring out which keywords and phrases are most worthwhile to target by examining the quantity of search volume, the difficulty required to rank and the likely conversion rate of visitors with those keywords will be vital for your success.
Optimize Your HTML Code | Quick Start SEO Guide
From then on, it is a matter of working these keywords into specific parts of the HTML code and the actual page content in order to get the most value out of them. If you’re not an expert, this is the kind of work an experienced website development professional can help you with. If your website is packed with Flash, make sure there’s a text based description that lives in the HTML to help clue in the search spiders crawling your website. Also, consider removing your splash or welcome page, and instead build a homepage with descriptions and pointers to the main content areas throughout your website.
Keep It Natural | Quick Start SEO Guide
Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the actual content, but you should still be sure to craft each of these items for humans as well, not just search engines. Keep in mind that keywords no longer have to be the exact same variation as displayed in your keyword tool. For example, the plural keyword, “wedding photography services,” is equivalent to “wedding photography service” in singular form.
Improve The Speed | Quick Start SEO Guide
Small business websites can be notoriously slow. But now that Google has introduced speed into the ranking algorithm, it’s time to start checking out how quickly your website loads. Web users don’t like to wait, and we are all becoming more and more used to the fast load times – this, in turn, means your website will be left in the dust if you make your visitors wait. Make sure your web server can handle the size and needs of your website, and make sure you optimize each picture for web. Overloaded web servers can slow down load times.
Optimize The Images | Quick Start SEO Guide
Spiders can only search text, not text in your images, which is why you have to make the words associated with your images as descriptive as possible. Start with the image names: adding an “ALT” tag enables you to include a keyword-rich description for every image you upload to your website. Alt attribute should be used to describe the image, so if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.”
Rock Your Social Media | Quick Start SEO Guide
Social media pages play a notable role in local business’ visibility in search results. The more proactive your social media efforts, the higher likelihood your pages will attract followers — and in turn, appear within search. This is because popular search engines rate and index your website’s credibility by examining the quantity and quality of websites that link back to your website.